Impressions of Simone Madoni, consultant and expert on the market and broadcasting, at the end of the Content Production & Distribution Summit at ISE 2024 – Part Three
The validity of content remains a priority and absolute value of the whole integration discourse between broadcast and AV technologies. Reasoning, however, on content that must be distributed globally. “This is a substantial difference – continues Simone Madoni, who followed the ISE 2024 summit for Connessioni -, which requires broadcasters and companies in the sector to produce to a necessarily high standard. At the same time, however, they must also pose the problem that this content is in a position to arrive in any case and everywhere, through all the more or less new devices”. Testing this mechanism is certainly not an easy challenge.
Let’s focus, therefore, on the main concerns for those working in this sector. “Taking a snapshot of ISE participation and content, I see a lot of interest. Data tell us that this market is geowing and that there is a desire to identify new business models to replace the previous ones, no longer functional to the technological and user-experience evolution of multimedia content – Madoni adds -. Then we have to reckon with the invisible guest, which we have not yet talked about: artificial intelligence. It is talked about and talked about, but we still have to figure out exactly how to ground its applications in production systems’. Talking to leading professionals, such as those gathered at the ISE summit, what emerges is an AI in the “engineering” phase of integration within a series of audio and video components. Evidently, we are not yet seeing the results from a practical point of view, directly on the end user, but the design of the software within the solutions seen at the fair goes precisely in the most fruitful direction of AI.
The aim is always the same: create great content, distribute it to the right audience and through the most effective channel, create engagement on more than one platform. In short, in the new broadcast, between TV and professional AV, the key is to tell the best stories well and to the right target audience.
