Complex and layered presence of the Yamaha brand at the latest edition of the MIR in Rimini, with a stand dedicated to the latest news for the world of Live, but also – thanks to the work of partners – to markets such as UC and Educational
One eye on the stage and one on system integration, for Yamaha, at MIR 2024: the participation of the important brand that operates in professional audio took place, in fact, on several levels, also thanks to the timely assistance of the most important partners, starting from Exertis. We talked about it with Giulia Giganti, Marketing & Communication Manager of Yamaha, who began by outlining a general picture of the company’s intentions towards this trade fair occasion.
“This year’s idea for MIR” – said Giulia – “was to present the entire line-up of mixers, starting from the latest arrivals, DM3 and DM7, which have achieved great success, then arriving at our top of the Rivage Series, PM3 and PM5, this the last one also present on the live stage. Finally, we also brought products from the Stagepas line, including battery-powered models, which are new for us.”
C – So a lot of attention to the live world. But at your stand we also saw products related to UC and system integration, right?
GG – Exactly, even if, by choice, in our stand the system integration and Unified Communication part was taken care of by our partners. We preferred to focus more on the live part, with the mixers and speakers, and this year we did not insist on the AFC (Active Field Control) part, i.e. on immersive audio, to diversify participation compared to previous years.
C – How do you judge participation in the MIR? Satisfied?
GG – Very satisfied. The event was excellent, with great participation and particular interest on all three days, Sunday with a more consumer target, the other days more oriented towards B2B, which is fundamental for us. The presence of the partners was an excellent element for us, it allowed us to make a decisive opening to the world of Unified Communication and system integrators. In addition to the numbers of the edition, we are also satisfied with the level of interest, decidedly higher than in other years. In short, the MIR is growing and establishing itself among the most important trade fairs in the sector, and this can only please us.
C – Can you tell us something about your programs for 2024?
GG – We will certainly focus a lot on Unified Communication, with the ADECIA system. We want to insert ourselves as much as possible into the world of universities, we are trying to identify the best strategies. A good synergy with our partners is essential to find a way to enter this business.
C – ADECIA is a system created for Corporate. Is the choice to focus on Educational strategic?
GG – In reality the system has various technical specifications designed specifically for Educational, so let’s say that it was also created for these applications. The important thing is that the interlocutors for the Educational world are very different from our classic network, and we must work to present ourselves at our best and find the right contacts. Furthermore, the product is very popular and has already been installed in some universities. We want to definitely expand this business.
C – Do you already have other events planned for the immediate future?
GG – We are in the evaluation phase, we are very interested in participating in the right events, in Europe and around the world, in order to better support and communicate our objectives and raise awareness of the product lines dedicated to the various areas in which we are present.
