In the past few days we have recorded, in collaboration with ISE, a series of podcasts (Bridging Podcast, the Connessioni podcast) with some of the Italian companies that will participate in the next edition of the show. Mostly manufacturing companies, some have been exhibiting for many years, while others are ‘young’ for the fair, dealing with audio, video, accessories. But there is one trait that unites them for the vast majority: in the era of production in Asia now declared and cleared by an increasing quality of manufactured goods, Made in Italy remains a value. Even if it is more expensive, more complicated due to regulatory, trade union but also, let’s admit it, fiscal aspects, it still makes a lot of sense for Made in Italy companies not only to design, but also to produce for the most part in Italy.
For most of them, ‘Made in Italy’ is a sort of second brand that is added to the first, and which automatically communicates, by all accounts (in that order), quality, accuracy, aesthetics but also, if you like, a certain flair. And that represents, in the global market, an undoubted competitive advantage.
The other important aspect is that Made in Italy not only communicates product or construction values, but also refers to the way of doing business: always, in that order, quality, accuracy, aesthetics but also, if you like, a certain flair. It is no coincidence, as one of our interviewees told us, that it is precisely in times of crisis that these characteristics emerge most and mean a better hold.
So here is our wish for the coming year, that our Made in Italy remains a value for the sector and above all for our way of doing business and approaching the market.
The pause will be short, just long enough to digress towards 2024: we will come back to you with the next newsletter on 3 January. All the best!
