In this second article dedicated to the meeting of the Italian Group of the Avixa Women’s Council at ISE 2024, we’ll talk about communication and awareness of one’s own professional value.
The possibility to experience, finally in presence, a morning of cultural and professional exchange, as well as to cross paths with different thoughts, putting new ideas in the pipeline. These were the aspects most appreciated by the AV and multimedia professionals gathered at the Avixa stand in Barcelona.
On the podcast realised by Connessioni, the participants interviewed wanted to emphasise the ability to communicate the value of their work and initiatives such as the Avixa Women’s Council. “The awareness of how much we can do starts from these events, to be associated with digital, web and social activity, which is now indispensable,” they explained. “However, it is necessary to convey stories of value, to surround ourselves with professionalism that allows us to continue to tell the story of women’s projects in the AV field. The practical case has always generated proximity and awareness. Being with people who face the same challenges as us every day, and being able to tell them, is perhaps the most valuable opportunity we have to make ourselves known to the outside world”.
A 2024 of stories and projects
So, it seems easy to tell what a professional in the AV world does, but it is not so. Not least because, often, the benefits of technological innovation are not accurately perceived on the other side. This is why we also focus on popularisation, also by organising new initiatives for young people and schools, going outside the traditional circuit of sector events. Another important objective of the Italian Group is to continue to grow, both in terms of the number of women professionals associated and at the level of initiatives, precisely by increasing the opportunities for face-to-face discussions during the year.
Finally, speaking of gender equality, those who have been in the sector for longer have noticed an increase in the presence of women, accompanied by the greater attention of male colleagues towards these skills and professionalism. The hope, of course, is that this relevance grows more and more, especially in creativity and realisation of integrated multimedia projects. Aiming at solutions capable of responding to specific requirements, but also to hidden needs proactively intercepted by the professional, who thus shows the added value of her know-how.
Listen again to our podcast dedicated to the event!
https://www.connessioni.biz/podcast-ise-focus-womens-council/
This article is part of the column produced in collaboration with the Italian Group of the AVIXA Women’s Council. One of the main objectives of the Council is to give visibility to professional women in the AV world in Italy and to the activities dedicated to diversity, equity and inclusion in the Italian STEM sector.
