In one of the most successful seminars offered by Connessioni over the years, Luca Sancricca, an expert in the Metaverse, VR, Web 3.0, and co-founder of iGoOver, said that the use of immersive environments can be functional, and therefore not an accessory or a sign of innovation perhaps a bit of an end in itself, when it helps us reach what is dangerous, or too far away, or reconstruct environments (and perhaps eras) that do not exist, or no longer exist.
A very useful line of reasoning for everything that is ephemeral and that, thanks to virtual reality, can remain accessible even when it has ceased to exist. Coming to everyday reality, and the world of work, trade fairs certainly fall into this realm: the Salone del Mobile inaugurated the possibility for companies to have a Virtual Stand that extends the life of their real stand, once the fair is over. This is a pilot project that allows people to virtually visit the stands of some of the companies exhibiting at the 2023 edition of the Show. Within each Virtual Stand, it is possible to discover the collections and products, supplemented with information, images, descriptive cards, in-depth technical details, videos and links to websites.
You want to know the materials that make up a sofa or a piece of furniture, the manufacturer of a lamp, or a TV, the technical characteristics of an audio speaker, see a video that places the product in a different context… just move over the object with the pointer to receive this information.
From here to doning a 3D visor to step into the virtual booth, or entering an immersive setting that mixes perhaps a projected or LED-based video set design with in sensor system and access to a bank of information and data, perhaps on the Cloud, is a short step.
To collaborate with Salone del Mobile For the “Virtual Stand” pilot project is Living3D, a company specializing in the creation of 3D Virtual Tours.
