Designed with great care to offer at the same time a perfect overview of its proposals and in detail, the Videomobile stand at ISE 2022 was liked by both non-professionals and professionals, and also represented a tribute to Barcelona and Catalonia!
At the Videomobile stand at ISE 2022, completely covered with LED screens with the most varied pixel pitches, we met Clara Pozzetti, Creative Director of the comnpany, with whom we had the pleasure of exchanging a few words about the participation of the Italian Company at the first Barcelona edition of the event. “We present eight different products this year”, Clara began. “We were very keen to give an idea of the different application of our products, and so we have two dedicated to rental, one indoor and one outdoor, which cover a rather complete range of applications. The idea in designing the stand was to offer visitors as complete an image of our offer as possible, whether they come to visit us from professionals in the sector, whether it is to show the solutions to beginners or non-professionals. For example, the way we set up the stand, you can easily see the 45-degrees cut of the cabinet, which characterizes our products and which allows a perfect joint.”
In short, a stand designed to show not only on the “public” side, with the fascinating contents provided by the Catalan Tourist Board, but also the backdoor one. So to speak, with the possibility of seeing also the constructive and engineering aspect of the screens, as well as the assembly and installation techniques. “The stand” – continues Clara Pozzetti – “is called ‘Hola Barcelona’, and is a tribute to the city that is hosting this event for the first time. With the entrance portal, shaped like an H like the word ‘HOLA’, we invite visitors to enter another dimension, our idea of the metaverse. In our intention, it is a stimulus to conceive commercial spaces as artistic installations.”
A very fascinating environment, the Videomobile stand is characterized as a representation of duality, playing on the antinomic pairs open/closed, real/virtual, internal/external, and thus reflects the two great types of product in which the capital of the axis is divided, for indoors and outdoors. “The collaboration with the Catalan Tourist Board” – underlines Clara Pozzetti – “is significant: the tourism market interests us very much. In addition, in our stand we are very keen to show even the details, such as the thickness of the panels, the mounting systems and so on. We also want newbies to be able to understand the quality of the products and why they were designed this way. Weight is also very important when it comes to LED panels, especially for renters. Therefore, we have exhibited examples of all the pixel pitches offered by our catalog, precisely to show differences and structures, both in the visualization and in the construction of the products.”
