Among the world’s largest brands for Collaboration and Corporate solutions, Barco is an important observation point on the world of technology applied to companies and communication. From the Barco stand of ISE 2022 we were able to… taste the future!
“With ISE 2022” – Salvatore Riontino, Barco Country Manager and Channel Sales, told us – “we wanted to communicate that Barco is a brand capable of operating on different markets. We offer complete solutions from meeting rooms to large control rooms, and we aim to work more and more closely with system integrators, to offer the best possible solutions. We have several distributors and certified partners in the area, and there is also a partner program for the various solutions, which allows those who join you to work with us on everything”.
An ISE, in short, full of ideas and liveliness that of Barco, starting with a great novelty, the presentation of TruePix, a new platform that greatly simplifies the installation of LEDwall systems, especially indoors and with very thin pixel pitches. “With TruePix” – according to Fabrizio Ponzo, Territory Manager Italy – “Barco is once again the Master of Mechanic, capable of creating high-precision installations. TruePix offers pixel pitches ranging from 0,9mm to 1,9mm, and allows us to return to being protagonists in the ledwall world, since it is a transversal and vertical product on different markets, from Corporate rooms to mission critical applications such as meeting rooms, control and production environments, where a very precise control of installation and visualization quality is required. This technology” – concluded Fabrizio Ponzo – “will also arrive in the future in the domestic market, in the consumer world”. Therefore, in the complex (and crowded) world of LED walls, Barco aims to differentiate itself in the quality of the images as well as in the quality of construction and installation.
But Barco also primarily means Collaboration. This is where ClickShare comes into play, an iconic product which has just celebrated its ten years on the market. “With ClickShare we were pioneers” – says, without hiding a hint of understandable pride, Salvatore Riontino. “No one a decade ago thought of bringing a video stream wirelessly directly to the display device. The single button with which the Collaboration is started remains a winning factor, but the very concept of collaboration and meeting experience is evolving. This year, in fact, we are introducing an absolutely innovative idea: confirming the simplicity of use and the plug-and-play nature of ClickShare, we have however launched the concept of SMART MEETING FLOW, which embraces the needs of the user in a 360-degrees meeting room. It is a question of developing non-closed solutions, in which all room peripherals have full compatibility with laptops (Windows and Mac) and with all mobile devices, as well as integration with all room management systems. Furthermore, the novelty is represented by the app, which can completely replace the use of the button. Launching the app opens the meeting, with the idea of making hybrid meetings even easier and faster”. The innovation represented by PRESENCE SENSOR should also be underlined: when you arrive in the meeting room with your device, ClickShare automatically connects to it, while the interesting DIGITAL SIGNAGE function ensures that, at the end of the meetings, messages are sent to the participants’ devices with information, case histories or company profile. In short, the new SMART MEETING FLOW concept summarizes all these innovations and implementations, which make ClickShare even more all-encompassing SYSTEM. Also deserve mention OFFICE SPACES, a solution that brings the videowall into the Corporate. This is how Fabrizio Ponzo describes it: “A personal videowall for control rooms and workplaces, for an effective digital transformation of the workplace. The operator can remotely control all the machinery in the technical room, but can access and manage them with a single mouse, a single keyboard and a single video wall. Many sources of the company network can be controlled simultaneously from a single location, even remotely, or from a location outside the company spaces.”
Finally, it’s impossible not to briefly mention WE CONNECT, a new e-learning system dedicated to totally remote or hybrid training. It is essentially a cloud software that gives the possibility to manage lessons and training sessions. The target markets are obviously high-end educational, business schools or the corporate world, where large companies want to train their employees even remotely. “The peculiarity of the system” – Fabrizio Ponzo reveals to us – “is the interface: the solution manages to give the same participation experience to all participants, even remotely, as if they were all in the same classroom, and it differs in terms of intuitiveness and the ability to interact one by one or by separating groups.”
To seal our in-depth visit to the Barco stand at ISE 2022, Salvatore Riontino commented: “In the second half of the year, we will combine a certain visionary nature with our ability to promote solutions, trying to bring innovation to the market with commonly used products but developable and improvable to meet ever new needs. In short, we want to be flexible and ready for the changes the world is experiencing. A profound technological refresh is underway to be exploited even in the long term: it’s an opportunity to rethink the world!”
