New partnership with the world leader in the LED control system industry
Prase announces a new distribution partnership with Novastar, a leading global provider of LED control system solutions designed and developed for various market applications such as entertainment, digital signage, and rental.
The LED industry boasts a very broad offering with a market worth over $7.5 trillion annually. With qualitatively diverse product availability, the choice of components such as sending cards, boxe controllers, coupled with the build quality of the individual LED panel, results in an LEDWall installation with exceptional visual performance that lasts over time. Novastar holds the lead in microchip components, and meets 65%of the LED control system demand.
The company, founded in 2008,has managed to capture this market share by creating a calibration system that has become the standard in the LED control system industry. Then working to optimize and simplify the installation process of initially very complex solutions that involved a huge amount of equipment on both the back end and front end, today Novastar creates all-in-one solutions for controlling LED structures.
“The partnership with Novastar completes Prase’s offer in the LED sector, expanding the portfolio to those control system components necessary for the proper functioning of an LEDWall installation; a choice that is consistent with the strategic path of evolution in the AV sector and that emphasizes Prase’s pursuit of excellence, relying on partners that stand out in the international market for quality and technological innovation.” -Davide Buonasorte, Sales & Marketing Manager Resell, Pro, Broadcast.
“I am delighted that Prase is joining the Novastar family. As part of the Midwich Group, Prase is recognized for its expertise in AV distribution, plus I was positively impressed by the level of professionalism of the Prase team and the enthusiasm shown by everyone for the start of this new cooperation. I am confident that Prase will be the ideal partner to implement Novastar’s influence in the Italian market.”-Boyu Cui, NovaStar account manager.
The Novastar product portfolio includes three main series: control systems, video processing equipment, and cloud-based management services, and are already available in the Prase catalog.
