Increased presence in the Integration sector, new products in the corporate sector, new headquarters and new courses, and above all new distribution strategies and customer service. Yamaha opens the fiscal year on 1st April 2020 with many exciting news, described in the comunication that we disclose below.
Yamaha’s presence in the System Integration market has steadily increased over the last five years, achieving important results: the continuous evolution of the line-up allows today to present an advanced and competitive technological offer. Yamaha’s audio team is preparing for the new year with a new strategy:
The positioning on the market of the Japanese company is expanded thanks to the new range – Unified Communications (UC), which increases the operating basin to maximise the opportunities of the corporate sector;
– Professional digital mixers, offered to the rental world with direct sales, are confirmed as a strong element of attraction and a fundamental part of the consolidated business over the years;
The headquarters, located in the Yamaha Village of Lesmo (the first in Europe that sees the two souls Yamaha, Music and Motor close together), welcomes audio professionals of every level: in particular in the renewed training room are organised technical courses which are managed by product specialist Marco Giovanetti;
Technical support in design is increasingly required, and in this regard Wouter ‘Tony’ Verkuijl, (Installed Sound Specialist Yamaha) is dedicated to the activity of presales, so as to ensure the perfect functionality of each.
Commercials are operating throughout Italy supporting the consolidated network of system integrators, installers and rental partners, to consolidate the presence and success of the brand.
To continue on the path of growth and maximise market penetration, Yamaha also makes use of value distribution partnerships: for example, the collaboration with Adeo Group will be enhanced in the new year, in the last two years it has increased the business with great quality; Allnet.Italia confirms itself as an important partner thanks to the strong UC expertise and previous experience as distributors with Revolabs; moreover a new strategic collaboration with comm-is bornTec which, with its strong market presence, will be functional for the development of the install sector.
The Yamaha team is therefore preparing with determination for the new year: a dedicated email address has been created for all market requests: Audio-ML@music.yamaha.com
This post is also available in: Italian