Welcome to the heart of integration

The XVIII edition of ISE opened yesterday, 6 February, with the best omens: a very high number of pre-registrations and growth in terms of exhibitors and square meters. Even the numerous pre-fair activities, from conferences on various topics (from SBC to TIDE to AudioForum) to various company meetings reflected the image of an increasingly varied—and lively—market.
It seems nearly automatic that ISE grows year to year, but to see the manifestation of a concept into something tangible offers a more realistic picture of it. And, indeed, it certainly leaves an impression to see the RAI in Amsterdam (literally) expanded, thanks to an enormous canopy, built in the large square out front, which hosts about a hundred exhibitors that couldn’t find space in the inside pavilions.
It still seems early to us to be able to tell you about trends and leanings, however, after a superficial first look it already seems that the sector increasingly prefers to present itself through examples, applications and solutions; possibly also through attractions for the eye (or ear) and spectacles. Of course, there is no shortage of product presentations, but often they are included in examples of use, whether they are live or simulated matters little.
It seems to us, then, that the market is increasingly seeking to leave its traditional confines to meet new players, and that technology is increasingly a means.
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