How do sports experiences change in this era of Covid-19? And with what technologies? The future of sport in the ‘forced’ digitalisation of fans all over the world.
“Next Gen technologies now at bat: Machine Learning, AI and Next Gen TV Technologies drive the sports entertainment experience revolution”, is the white paper of the Fincons Group dedicated to the role of new technologies in the sports entertainment revolution. , the innovations able to accelerate the digital transformation of this sector, interesting in view of new professional opportunities for the integration chain.
Lockdown, in fact, has influenced our habits, accelerating their smart attitude in all daily aspects, including sports. With the suspension of the championships and the cancellation of live events, many consumers have experienced e-Sport for the first time; the current situation, which requires games and competitions to take place in completely empty stadiums, has exacerbated the need to reinterpret the whole concept of sport entertainment, intersecting the personalisation and interactivity processes already in place.
Sport becomes digital
Fincons’ publication focuses in particular on four emerging technological areas:
- data analysis;
- smart watching;
- targeted advertising;
“Never before has the role of innovation been so important for the evolution of the sports market,” explains Greg Jarvis, executive vice president and general manager of Fincons.US “We hope that this document will help define the state of the art in the sector and guide future strategies.”
The digital evolution is forcing the owners of sports content to revisit the traditional offer and to renew their business models with the introduction of new technologies. Let’s talk about Machine Learning and AI, combined with the new interactive TV standards based on Next Gen TV convergence. Smart resources that change the way we use data, also with a view to marketing and targeted advertising, with commercial opportunities unthinkable only a few years ago. In fact, today it is possible to analyse information practically in real time, with a forecasting ability that allows you to get to know your audience in more detail than ever.
Consult the white paper for free!
This post is also available in: Italian