‘Free your sound’ is the slogan of LD Systems’ new advertising campaign, which has decided to change its look and objectives by focusing, rather than on the product, on users’ desires and emotions.
Adam Hall presented the LD System brand’s latest news regarding speakers and PA systems during the Winter NAMM (16th-19th January) in California. The focus was, in particular, on the needs of end customers, be that musicians, bands, DJs or design consultants. The slogan of the new advertising campaign, ‘Free your sound’, expresses the desire to offer the user the opportunity to easily create and share excellent sound, anywhere, anytime.
The new products express the passion and reliability that characterise the LD Systems brand and that have allowed the company to gain market confidence over the years. This is what Viktor Wiesner, Senior Product Manager, Pro Audio of LD System says: “Above all, it is the values of our brand – reliability, performance, ease of use, design and passion – that communicate a clear message to customers and users of resale / MI, rental and installation sectors. These same values find expression in the latest products presented, such as MAUI 44 G2 and the new ICOA series.”
Among the new features is the MAUI 44 G2 1,500 W RMS column active PA system, 130 dB max, particularly suitable for soloists and small ensembles, DJs and artists, but also for permanent installations. Thanks to the new technology, it offers distortion-free sound even at maximum volume, guarantees high resolution for all bandwidth via Bluetooth and allows you to activate wireless stereo audio playback from two MAUI® 44 G2s. Another new feature is the ICOA series of active coaxial PA speakers which includes two versions, one 12″ and one 15″, accompanied by a wide range of accessories for installation and transport.
For years Adam Hall has shared with LD Systems the goal of passion and inspiration for the customer with the guarantee of excellent audio performance and cutting-edge services. “We are happy to present many new LD Systems products at NAMM 2020. The commitment and awareness that we put into our projects are growing more and more, but there is a constant that characterises our work: the promise to provide customers with service and excellent support.” explains Paul Narvaez, Marketing Director, Adam Hall North America. “The LD Systems team appreciates the artists and professionals in the sector who support us, we look forward to the success of the brand all over the world.”
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