At the Sony stand, traditionally one of the most impressive ones at IBC, not only were products exhibited, but innovative solutions were offered, exhibiting the workflows of the work of the future
It was precisely for this that the first completely cloud-native live production platform was exhibited, born from the union of Sony’s Media Backbone HIVE and Swisscom’s cloud solutions, studied and tested for the first time at the Locarno Film Festival. This type of solution is always highly requested, as it permits the optimization of production costs. Speaking of workflow, we interviewed Project Manager Osuke Kubo of Sony, who illustrated two solutions under development for us that use the SMPTE ST 2110 standard for video transmission and reception over IP, with remote control of cameras thanks to a new CCU (Camera Control Unit), the XVS-8000, XVS-7000 and XVS-6000 video switchers and the ICP-X7000 modular control panel. This last product allows for the development of solutions for both large-format broadcasting applications and for low-cost applications such as installations, convention centers, training centers, schools and universities, taking advantage of the extant on-site network infrastructure.
In terms of products presented, Sony chose IBC to introduce three new camcorders that feature 4K HDR filming: the XDCAM PXW-Z90, the HXR-NX80 Handycam and the FDR-AX700 Handycam. Furthermore, the range of PTZ cameras was updated, introducing the BRC-X1000 (4K), the BRC-H800 (HD) and the SRG-360HE. Demonstrating a high technological level, the UHC-8300 was announced, Sony’s first 8K camera system that allows for filming in 8K, 4K and HD, developed in collaboration with NHK (Japan’s public broadcasting entity). In another confirmation of the fact that new productions will shift to 4K and HDR, a firmware update for the PVM-X550 monitor was presented that will allow users to take advantage of a greater dynamic range and a wider color gamut.
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