“Audio and engines, scooters and motorcycles, live events and conferences… very different worlds, but I want to try all of them!” This comment comes from Ferdinando Morra, a sound engineer based in Asti, one of the roughly twenty guests who participated in the event that took place last Thursday at the MagicBike dealership in San Mauro Torinese, organized by Yamaha Pro Audio Italia in collaboration with Connessioni.
A day to revisit Yamaha Commercial Audio’s lineup for the world of installations, to see new products (such as the column speakers recently released by the Japanese brand), but also to get better acquainted with and have fun with Yamaha’s multiple “souls” through a test drive on one of the over 400 bikes presented by MagicBike. Combining audio and engines, music and fun in the same place on the same day.

Alessandro Belotti, Roberto Rinaldi e Marco Giovanetti di Yamaha Pro Audio Italia
Rock and engines, as is well-known, have always gotten along well together, and the event demonstrated knowing how to satisfy everyone—the rockers who are passionate about bikes as much as the bikers who are passionate about quality audio: “A chance to present our technologies outside the classic context of a business meeting, seeking to offer an enjoyable moment while at the same time sharing a passion. And it truly is passion that moves us, for music, audio and all its blends; we were well-understood on this point by Giorgio from MagicBike, who hosted us and, like us, has made his passion an occupation. Thanks to him, our media partner Connessioni, and all those who visited us today!” concluded Roberto Rinaldi, Sales Manager of the Pro Audio division at Yamaha Italia.
Watch the event’s image gallery:
[ngg src=”galleries” ids=”7″ display=”basic_thumbnail” override_thumbnail_settings=”1″ thumbnail_width=”120″ thumbnail_height=”90″ slideshow_link_text=”[Show slideshow]”]