The new international “MUSE Digital Art” award is an initiative signed by PPDS, which involves the staging of the first zero-consumption digital art exhibition
The target is professional artists from all over the world and art students from institutes based in Italy; the goal is to connect artistic thought and sustainable technologies; the idea is to facilitate the sharing of many creative visions on the topic of sustainability.
The works of the twenty finalists, in fact, will be displayed on zero-consumption Philips Tableaux ePaper displays during the exhibition to be held in Milan next November. The winner of the competition will be awarded a cash prize of 3,000 euros and a Philips Tableaux display.
The MUSE project was born through a collaboration between Luca Guariniello, Marketing Manager Italy at PPDS, and Julia Rajacic, Art Curator, has received patronage from MNAD (National Museum of Digital Art), an autonomous museum established by the Italian Minister of Culture with the aim of uniting generations and communicating through art the possibility of becoming digitally aware citizens. The project, moreover, is perfectly in line with the values of PPDS, focused on energy efficiency and respect for the environment in work, entertainment and training spaces. The use of more sustainable technologies is the first step towards the creation of an “energy system for tomorrow”, and MUSE invites professional artists and Italian students to share their visions on the environmental challenges we are faced with today.
All submissions for the MUSE Digital Art Award must be designed for presentation (in portrait or landscape) on a 25” (16 x 9) Philips Tableaux display and submitted by 20 October 2023. Entries will be individually reviewed by an expert panel of judges, comprising digital art specialists, museum directors, art curators, critics, and renowned international artists.. On 7 November the 20 finalists will be confirmed and announced for the exhibition in Milan. Three winners will be determined via the MUSE panel of judges together with votes from visitors attending the exhibition collected via the MUSE Instagram page. Each of these winners will receive their own Philips Tableaux display, and the first place professional artist will also win €3,000.
Designing a more sustainable future starts from initiatives like MUSE, with the declared aim of inspiring – in the words of the curator Julia Rajacic – “a new generation of artists looking to integrate eco-sustainable guidelines within the creative process, from the studio practice to the exhibition.”
Luca Guariniello added: “With MUSE, we’re continuing to break new ground, using our multi-awarding zero-power Philips Tableaux displays to deliver the first zero-emission digital art exhibition here in Italy, bringing together the world’s most artistic minds to help inspire us all to do more and safeguard the futures of generations to come.”
