Maverick AV Solutions, a specialty division of Tech Data – A TD SYNNEX Company (NYSE: SNX), announced today that it will partner with Absen, a leading global LED display manufacturer, to distribute its wide range of commercial and data visualization displays throughout Europe.
The agreement was made with the aim of expanding Absen’s product range within the Corporate and Digital Signage sectors, helping to meet the growing need for large-scale, state-of-the-art displays. This is the largest Pan-EU distribution partnership for the brand, with products available in very short lead times across 16 regions.
Daniele Pagni, BU Manager of Maverick AV Solutions Italy, said, “This is a new landmark partnership for Maverick as LED displays are adapting to a distribution model with shorter lead times and an explosive number of applications that fit this type of display. Absen is the trusted brand of some of the most important companies, integration partners and rental companies around the world. This partnership will allow Absen to work with its existing customers and vendor ecosystems, enabling them to enter new customer segments, including high-growth areas such as boardroom and corporate environments. Local support has played a key role in Absen’s success and has allowed them to stay close to their customers, a position that reflects the very essence of Maverick. This brand will be a perfect fit for our retailers and growing smart spaces.”
Emma Liu, General Manager of Overseas Sales at Absen, commented, “This new route to market is an exciting partnership to meet demands across Europe. With growing expectations around the quality of technology and the focus around ‘What the enterprise space looks like’, we believe partnering with Maverick AV Solutions and the broader Tech Data organization will allow us to serve both the IT and AV communities with rapid stock deployments and scalability to meet market needs.”
Absen continuously conducts research and development of products and technologies to ensure that its products are on trend and take into account customer needs. Innovations have put the brand at the forefront of high-resolution display technology as the European market leader.
Absen joins Maverick’s portfolio of leading brands, including Logitech, Microsoft, Lenovo, Barco, Samsung, Epson, Vision, LG, NEC and Avocor, available in 16 countries through its specialized teams. These include Belgium, the Netherlands, Spain, UK, Ireland, Portugal, Austria, Germany, Switzerland, Poland, Czech Republic, France, Italy, Denmark, Finland, Sweden and Norway.