Numbers and results of ISE are the topic of the week: in the show trends, many are trying to see the outlook for the coming months.
The press release for the 2022 edition was not long in coming: already on Friday, half an hour after the closing, the first official figures were released, naturally accompanied by words of satisfaction for an undeniable result after months of uncertainties and difficulties following the postponement of the February edition, which nevertheless even today appears to be the best choice.
Although you may have already read them, here are the officials: ISE recorded 43,691 unique visitors from 151 countries, and 90,372 visits (counting as we know also exhibitors, repeat entries, etc.), on six halls with wide aisles, more than usual, but objectively well filled with a crowd that was by no means expected. Chinese exhibitors were absent due to Covid restrictions and, of course, there were many more visitors from Southern Europe against a decrease (but here we are still talking about impressions and corridor comments) of German, Dutch etc. speaking
visitors. The presence of Italian exhibitors was strong (around 50), with some newcomers including Videomobile, Pequod Acoustics, Frenexport, and a few absentees; we visited them all, and you will find news from this newsletter, but we seemed to encounter fewer visitors from our country, we will see if this is confirmed.
The large numbers, the comments on the digital badges, the collateral initiatives and the two key notes, however, mask the other great absentee, the product novelties: very few technological innovations worthy of the name (among which we emphasise the audio area which, however, is giving a lot in the field of spatialisation and the creation of sound environments), and often dedicated to the world of Collaboration, which is obviously catalysing much of the sector’s energy. As we frequently heard, companies have become accustomed to launching new products on an ongoing basis without waiting for trade fairs, and
the proximity of InfoComm has prompted some to choose this second one for their launches, not to mention the aura of uncertainty that weighed on trade shows in general. Today fortunately disproved.
