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Among EET’s news for 2022 is the launch of the Cable Partner Program, a comprehensive program of services and tools for EET Partners active in the cable industry.

In 2022, EET continues to consolidate its position as a value-added distributor, with particular attention to the world of cabling.  After having placed side by side the distribution of the Lanview brand, specialized in structured cabling, to its historical private labels MicroConnect with over 5000 products in its catalog (video, audio, copper and fibre patch cables, accessories and much more) and Vivolink (cables, switches, matrix splitter accessories for the Professional AV world), and to the solutions for the retail world with the E-stuff and Sandberg brands, today EET is able to cover the entire cabling market, both in terms of product and assistance. Thanks also to the constant refinement of internal skills, to a specific customer service for each brand distributed, to the choice of dedicating specialized figures to this important strand of its business, EET is the trusted partner to turn to for any need of connectivity and cabling.  

In fact, there is a lot of difference between those who sell wiring as a completion service, and those who have made it their specialty, such as EET. Since 2022 EET has structured a Partner Program dedicated to its customers: a set of support and sales tools for those who make cabling a service of primary importance. The companies in the front line of marketing and assistance in the field of cabling can thus start the path, and receive:

– EET’s exclusive Cable Guide, free of charge;

– The complete Catalogue, in iPaper format personalized with customer’s logo and contact information: an important consultation tool that allows the customer to increase his range of products and to satisfy new requests;

Custom banners with direct landing links to catalogs or lead guide;

Wiring portfolio audit, free of charge;

Free samples of products in the catalog;

– And, for the customer website, a specific file for creating custom wiring.

This is a no-obligation marketing agreement that creates added value for EET’s customers, in fact it is a support that will help EET’s partners to provide the right services to their customers, both in terms of product and sales, as well as service. Simply contact your EET representative to start the program and begin receiving benefits immediately.

Katia Gomareschi, Sales Manager Private Label EET, commented on the launch of the Cabling Partner Program: “EET has launched a specific strategy that aims to specialize in the world of cabling, becoming a protagonist and reference point. In addition to the choice of brands recognized for quality and variety of proposals, we are adding many support services for our partners, who are at the forefront of the relationship with users. The Cable Partner Program is a fundamental part of this. A connected world like the one we know today needs reliable connectivity for work and leisure, and quality and efficient cabling is an essential element”.

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