Birkerød, 1 March, 2021 – EET Group, a European distributor of IT and technology products, has introduced an initiative to make outbound shipments of OEM and private label products and spare parts to its customers climate positive, meaning more than compensating the emission of each shipment.
As part of its ambitious strategy to minimize environmental impact of all its activities, EET Group is planting a tree for every five shipments of goods from its warehouses to customers throughout Europe. With around 1.1 million outbound shipments a year, EET Group will plant more than 220,000 trees per year. That corresponds to planting trees on an area of the size of two tennis courts every day. The planting of trees comes on top of the carbon credits that EET Group already buys to offset emissions related to its shipments.
“At EET Group we are looking carefully at our environmental footprint and are determined to reduce the impact of our activities on the climate. As a distributor, the by far largest source of emissions is our outbound transportation. With this initiative we are going beyond making our shipments climate neutral. By committing to plant a tree for every five shipments we are making this part of our business climate positive, meaning that we compensate more CO2 than we emit. It is not only the right thing to do, it also makes good sense businesswise,” said EET Group CEO Søren Drewsen.
EET Group has teamed up with Ecologi, a company that is specialised in delivering climate action solutions with the mission to remove 50% of global CO2 emissions by 2040 and responsibly plant billions of trees every year. Partnering with Ecologi, EET Group has already planted more than 50,000 trees in Madagascar, Mozambique and Nicaragua.
A substantial part of EET Group’s business is to provide spare parts for electronic devices, thereby extending the lifespan of the devices and thus reducing electronic waste.
“We see a growing trend among customers and end-users to maintain and update electronic devices, and thereby contributing to a more sustainable and environmentally friendly approach to the rapid growth in use of electronic devices. Similarly, we are convinced that climate positive shipments and other efforts to reduce and compensate our climate footprint actually makes a difference to the customers,” said Søren Drewsen.
EET Group’s tree projects can be followed at https://ecologi.com/eetgroup.