Christie in Dubai with 100 million pixels

The Meraas City Walk in Dubai, with the coordinated work of Christie Pandoras Box and Float4, becomes a unique experience with 100 million pixels
Pandoras Box is synchronizing more than 100 million pixels of Float4 content at Meraas City Walk in Dubai, United Arab Emirates. Meraas, a Dubai-based holding company with extensive assets in real estate, retail, hospitality and entertainment, has designed City Walk as a destination par-excellence for both locals and tourists complete with upscale shopping, dining and living with a park-like ambience.
Float4, a studio that designs and produces site-specific interactive multimedia installations, created a digital feature for City Walk, that includes more than 30 LED installations, nearly 30 projectors, and a water fountain show that uses water screens. All totaled, there are over 100 million pixels that cover a space the size of twelve football fields. The goal was to create a destination for locals and tourists alike, which is no small feat in a city like Dubai with its many attractions. City Walk has become an outdoor digital spectacle like no other.

Float4 worked with XYZ Cultural Technology, a long-time Christie partner, to design a powerful system enough to synchronize and control all 100 million pixels. XYZ used Christie Pandoras Box Players, Managers and Widget Designer to manage the entire digital experience. Christie Pandoras Box lets you seamlessly manage varied, scheduled content – including ambiance, advertising, and show content – on different surfaces while providing proof of playback to sync it all together.
Mahesh Singh, Regional Sales Manager for the Middle East, commented: “City Walk has certainly succeeded in making themselves a stand out destination. The combination of the water fountain, projection and LED screens – and the sheer scale of the installation – is truly a spectacle. It was a hugely ambitious project yet the complexity and synchronization is perfectly executed with Christie Pandoras Box.”
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