Here is the code that Connessioni readers can use to pre-register on the ISE 2021 website, and thus get a free entrance to the event. Which, as recently confirmed, will take place: in presence, remotely or, more likely, in a mix of the two modes.
ISE, but perhaps we could say our entire market, from manufacturers to system integrators, is preparing for a new great challenge: after a rush of rumors about the future of the event reference point for our industry, the organization has broken the hesitations, confirming that the fair will take place anyway, probably in hybrid mode. Next 1st March we’ll know all details.
Organization is not giving up entirely on the possibility, albeit reduced and mixed with digital, and we will see this more below, of aiming at the possibility of physical stands and participation in presence. We will then see how the virtual side of the show, which has distinguished itself over the years for having almost always got the formula and trends right, will be set up. So will the Audio Video industry focus on itself, that is, on immersive, virtual environments, perhaps to be experienced with an avatar, or on a more institutional platform similar to a market place? We are certainly very curious to find out, also because this could become the way of the fairs of the future, so we might as well be among the first to experiment with it. Use the number then!
