Returning to Munich on 5-6 July, DSS Europe is the must attend event to help build your digital signage strategy for the coming year.<\/i><\/span><\/h2>\n

This year\u2019s Digital Signage Summit Europe (DSS Europe) returns to the Hilton Munich Airport, Germany on 5-6 July 2023, and in line with the release of the invidis Yearbook 2023, will provide attendees with the opportunity to explore \u2018Engaging Experiences – Concepts, Creation & Content.\u2019<\/span>
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Celebrating its 50th edition, DSS Europe will present a fresh approach, with insights and direction on how businesses are turning to digital signage and DooH, to create unique and engaging communication journeys. In addition, attendees will be the first to receive a copy of the invidis Yearbook 2023, widely regarded as the go-to industry reference point for exclusive insights and market trends. The latest issue features key topics; \u2018Engaging Experiences\u2019 and \u2018Green Signage\u2019 which will be explored further during the two-day summit, sponsored by Google Chrome Enterprise.\u00a0<\/span>
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\u2018Engaging Experiences\u2019<\/span><\/strong>
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\u201cDigital signage and DooH have come a long way and are an integral part of today’s communication concepts. While the mobile phone is the most interactive screen, used multiple times a day, large displays in public spaces are the screens which viewers remember most. Roadside DooH has evolved considerably, from a digital billboard to a digital canvas with vibrant, relevant, shareable and, at its best, even breath-taking storytelling,\u201d comments Balthasar Mayer, editor-in-chief of invidis consulting.<\/span>
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DSS Europe will analyse and discuss how digital workflows are transforming the digital signage industry and how content can be delivered in a fraction of a second instead of hours, as it is today. Engaging Experiences encompass smart, innovative and effective ways to bring first- and third-party data to life, managed programmatically and delivered across multiple digital channels.\u00a0<\/span>
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Examining \u2018Engaging Experiences\u2019, DSS Europe will feature a range of topical conversations with key industry experts, including:<\/p>\n

Why digital solutions lack success without spot-on content<\/span><\/strong>\u00a011:30, 5 July<\/span>
\nDaan Berends, Creative Director – First Impression audiovisual<\/span>
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Looking beyond the ultimate experience store: remodelling the customer journey<\/span><\/strong>16:00, 5 July<\/span>
\nLoek Wermenbol, Retail Strategy Director – First Impression audiovisual<\/span>
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Getting the message across to your employees<\/span><\/strong>\u00a015:00, 6 July<\/span>
\nMark McDermott, Co-Founder and CEO – ScreenCloud<\/span>
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New Ways of Interactions<\/span><\/strong>\u00a015:00, 6 July<\/span>
\nJohannes Troeger, Senior Vice President (Strategy and Business Development) – Ameria<\/span>
\nVincent Encontre, COO – Intuiface<\/span>
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Content Creation at Scale<\/span><\/strong>\u00a015:30, 6 July<\/span>
\nAndy Bohli, CEO and Owner – Imaculix<\/span>
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In addition, speakers and panellists will explore content and concepts for luxury brands, food retail, fashion and lifestyle, as well as automotives and hospitality.\u00a0<\/span>
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\u2018Green Signage\u2019<\/span><\/strong>
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Sustainable digital signage solutions and operations have become a necessity in much of EMEA and soon globally. DSS Europe will analyse and discuss how technology providers can offer more energy-efficient solutions, provide global on-site services, develop business models for remanufactured hardware and promote the circular economy before recycling.<\/span><\/p>\n

The programme includes sessions with influential industry leaders to explore \u2018Green Signage\u2019 and ideas and actions for creating a more sustainable industry including:\u00a0<\/span>
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Reuse and Recycle – Product Lifecycles<\/span><\/strong>\u00a010:00, 6 July<\/span>
\nSebastian Trabold, Solution Manager – CHG Meridian<\/span>
\nTheresa Kirchweger, Sustainability Manager – umdasch<\/span>
\nChristof B\u00f6hm, Senior Vice President (Engineering, Quality Assurance & Service) – Sharp\/NEC Display Solutions Europe<\/span>
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Reduce – Efficient Operations and Cost Savings<\/span><\/strong>\u00a010:30, 6 July<\/span>
\nOliver Schwede, Manager Solution Sales – Digital Media Solutions – CANCOM GmbH<\/span>
\nAlan Kaufman, President – DynaScan Technology, Inc.<\/span>
\nMarco Wassermann, Partner – Invidis Impact<\/span>
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Reduce – Alternatives to LCD and LED<\/span><\/strong>\u00a011:00, 6July<\/span>
\nTobias Lang, CEO – LANG AG<\/span><\/p>\n

\u2018The “Industry Bible” of the Digital Signage and DooH Industry\u2019<\/span><\/strong>
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The new invidis Yearbook 2023 will provide a wealth of industry information about digital signage and DooH. Comprising over 200 pages and available in both German and English, the indispensable collation of knowledge and data is an essential read for every industry participant.<\/span>
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\n<\/span>Florian Rotberg, Chair of DSS Europe and Managing Director of invidis consulting comments: \u201cWe\u2019ll be delving into the in\u2019s and out\u2019s of leading industry trends and topics featured in the latest yearbook. We hope to uncover and depict these crucial topics to provide a fresh perspective and take an active role in shaping the industry in a creative, effective, and sustainable future.\u201d<\/span>
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The full programme is available to view online\u00a0here<\/a>.<\/span>
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Register your place\u00a0here<\/a>\u00a0and find out more information\u00a0here.<\/a><\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Returning to Munich on 5-6 July, DSS Europe is the must attend event to help build your digital signage strategy for the coming year. This year\u2019s Digital Signage Summit Europe…<\/p>\n","protected":false},"author":8,"featured_media":58162,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5722],"tags":[5899,6833],"yoast_head":"\n