At ISE 2023, the Spanish company Nsign.tv shows off a stand dedicated to the latest and most interesting developments in digital signage: interactivity and involvement are the keywords<\/em><\/strong><\/p>\n Everyone knows what is meant by \u201cdigital signage\u201d, but how is this form of communication evolving? What are the objectives of the technological world that revolves around digital signage?<\/p>\n According to the Spanish company Nsign.tv,<\/strong><\/a> specialized in digital signage installations, the various innovations presented at ISE 2023<\/strong> on its stand (6-H110<\/strong>) show precisely how digital signage is evolving, in this case towards solutions of greater interactivity and involvement for the viewer.<\/p>\n With two active demo areas, both dedicated to digital signage solutions, and a stand divided into four well-defined areas, each dedicated to a different concept, Nsign.tv<\/strong><\/a> offers visitors to ISE 2023<\/strong> a real journey into digital signage of the present and the future.<\/p>\n The first concept is usability: the Nsign.tv<\/strong><\/a> proposals are multiplatform and work in SoC with different monitor brands, from Iiyama<\/strong> to Samsung,<\/strong> from LG<\/strong> to Phillips, Vestel<\/strong> and even with LEDwall installations based on external players.<\/p>\n Another basic concept is interactivity: the Nsign.tv<\/strong><\/a> platform, in fact, is able to work with IOT\/RFID, NFC solutions, QR, but also with presence sensors and with Lift&Learn<\/strong> and product comparison<\/strong>. In this area of the stand, the interactions of the contents studied according to the type of audience are presented, thanks to facial recognition systems integrated with the Nsign.tv<\/strong><\/a> platform.<\/p>\n This is followed by the area dedicated to Analytics, another fundamental concept: customers and brands, in fact, increasingly need data-based solutions to be able to analyze the impact of their digital signage. Nsign.tv<\/strong><\/a> shows how its platform is able to process different data related to cameras for audience analysis.<\/p>\n Finally, the fourth area of the fascinating Nsign.tv<\/strong><\/a> stand is dedicated to the dynamism of content. The versatility offered by html5 applications for displaying content opens up a large number of possibilities for treating this content in a dynamic and automatically updatable way. Nsign.tv<\/strong><\/a> has solutions of different ranges and prices, and visitors can experience their interactivity through a special touch kiosk.<\/p>\n