Prase Media Technologies, as a distributor, has chosen for years to be present at ISE to guide its customers to discover the market and the innovations proposed by its numerous suppliers, as well as becoming every time – thanks also to the Venetian taste for hospitality – a point of reference for comparing, meeting and creating new alliances.<\/strong><\/p>\nSurrounded by this atmosphere, we met Sofia Mariasole Boer<\/strong> and Eleonora Carraro<\/strong> from the company’s Marketing department, who told us what they observed during this year’s ISE.<\/p>\nSofia Boer <\/strong>– Many manufacturers that we usually associate with very complex professional technologies dedicated to articulated projects, are opening up to the Unified Communication sector, which has had great expansion in both Corporate and Education applications. An obvious acceleration also, but not limited to, the pandemic. While remaining in a strictly professional field and maintaining a high profile of the technology used, there is a clear tendency to make its operation and use more intuitive, with attention to the user that does not detract from the hardware and software quality. On the technical side, the solutions are increasingly plug & play, the systems communicate more and more easily with each other, and in many cases they are already born integrated at the source; from the side of communication towards the outside, there is a tendency to explain the products with a language and in a more accessible way to an audience composed not only of System Integrators, but above all of professional end users and in particular personnel of the IT world, such as systems engineers, IT Manager and other figures.<\/p>\nIn terms of products and solutions, what were the most relevant innovations from your partners?
\n<\/strong>Eleonora Carraro –<\/strong> Many have been oriented to the UCC market, wanting to do just a brief overview. We have Biamp which has launched its new line consisting of all in one Parl\u00e9 soundbars<\/strong> for small and medium-sized rooms, complete with microphones and speakers and a 4K camera; Vidi cameras<\/strong>, in 4K and with microphones designed for conferences; Apprimo<\/strong> touch interfaces to simplify the configuration, use and management of AV equipment in complex spaces; Impera<\/strong> control systems, which allow the control of technology in meeting rooms and learning spaces; finally, the Desono DX<\/strong> speakers redesigned for simplified installation and assembly.<\/p>\nShure<\/strong> acquired Stem Audio<\/strong> at the end of 2021, and with it a complete line of solutions to set up a conference room in a few minutes, with considerable software support that allows both the design and the calibration of microphones even for the less experienced. Both Sharp \/ NEC<\/strong> and LG<\/strong> have proposed many novelties, all-in-one end points that respond with a single product to the simplest requests for meeting rooms or classrooms, also from the point of view of compatibility with the main videoconferencing platforms. An example above all, the new LG 136\u201d all-in-one LED<\/strong> and 1.56mm pixel Pitch, and the Sharp \/ NEC Dual-Collaboration Room System<\/strong> which combines an interactive display and one not.<\/p>\nFinally, another of the brands that have entered the catalogue in recent months: Maxhub<\/strong>, with many products dedicated to collaboration including the BM21 speakerphone, recently certified Zoom, with omnidirectional reception of the voice at 360\u00b0, wireless charging and eight hours of uninterrupted operation.<\/p>\nWe also saw many new brands from the IT world exhibiting at ISE.
\n<\/strong>Sofia Boer –<\/strong> In general we have seen less new products than in other editions, but certainly we could not expect anything different since the focus in recent months has been to re-engineer existing technologies with available components. After all, the focus of this edition was not the technologies, but the possibility of meeting again with an energy that made this edition truly unique. There is a clear desire on the part of the market to reduce the distance with the IT world, and at ISE we saw brands such as Logitech and Lenovo exhibit: A further element that seems to confirm an inevitable synergy between the AV and IT world, which will require hybrid skills and a more dynamic design approach to professionals.<\/p>\nHow did your technical tours go?
\nEC –<\/strong> Well, they have all been very popular, with an adhesion that seems in some way a mirror of an all-Italian reality made up of system integrators fragmented into numerous small businesses. In spite of this, joining the tours reflected a more traditionalist approach with a clear focus on the new audio, then video and finally UCC. Understandably, a reality made up of a few people and always at the forefront of several projects, grappling with the difficulties of the sector such as shortage, has no way to devote time and energy to training. At the same time, audio and video innovations are literally moving over IP, with many application advantages, but also the need for a new package of knowledge. This is why we are working on new training proposals, as short as they are punctual, which will help all system integrators to embrace the next AV era.<\/p>\nWhat emerges from a comparison with your vendors?
\nSB –<\/strong> We are all extremely satisfied! There is no vendor I have spoken to who is not extremely happy with the new spaces – and with the sunny welcome of Barcelona – as with the turnout, interest and energy that reigns in each pavilion.<\/p>\nwww.prase.it<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Prase Media Technologies, as a distributor, has chosen for years to be present at ISE to guide its customers to discover the market and the innovations proposed by its numerous…<\/p>\n","protected":false},"author":6,"featured_media":51297,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2497,1],"tags":[5526,2530],"yoast_head":"\n
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