Acus Sound Engineering is not exactly a \u201cnew\u201d reality: even if it was founded in 2012, the company has a very long background as SR Technology, from which it detached itself, just a few years ago.<\/strong><\/p>\n The brothers Emanuele<\/strong> and Letizia Canale<\/strong> are at the helm of this interesting Italian reality, Acus Sound Engineering<\/strong><\/a>, well known in the field of musical instruments (just take a look, on the website, at the large list of internationally renowned artists who use the Acus<\/strong><\/a> products). But is ISE<\/strong><\/a> exactly the right stage for such a high profile company, and with a fundamentally sectorial (and very high end) market? Yes, because Acus Sound Engineering<\/strong><\/a> has also launched in the installation products market for a few years, with a line of passive speakers with rigorously wooden cabinets and a refined design, of Italian production, like all the company\u2019s products, starting from amplifiers for musical instruments<\/strong><\/a>.<\/p>\n We asked Emanuele Canale, R&D manager,<\/strong> to draw a short profile of the company, and he replied: \u201cWe are a company from Recanati, in the Marche region, and we have a great deal of experience in the audio field. Until a few years ago, we only worked in amplification for musicians, a sector in which, not surprisingly, we are quite well known. We have decided, however, to accept a new challenge: to launch ourselves into the installation sector. We know it will take some time to get results, but we are confident.\u201d<\/p>\n <\/p>\n Quality and Made in Italy are the keywords of this company, as Letizia Canale, Sales Department<\/strong>, confirms us: \u201cYes, we move only and exclusively in the qualitatively high range. We have neither the intention nor the logistical possibilities to meet the low-level market segments, also because, while in the sector of musical instruments we have few competitors, the same cannot be said of the installation market. Here at ISE,<\/strong><\/a> in fact, we did not bring products for musicians<\/strong><\/a>, but speakers for medium-sized rooms.\u201d<\/p>\n \u201cWe make everything in Italy<\/strong>\u201d, continues Emanuele Canale<\/strong>, \u201cand we offer our products above all to those who want high quality systems. Compared to others, we are a small company: our strengths are the production in Italy and the distribution system, exclusively through distributors. We sell directly online<\/strong><\/a> only in countries where we do not have an official distributor.\u201d
\nAcus Sound Engineering<\/strong><\/a>\u2019s distribution network is remarkable: \u201c90% of our turnover comes from abroad\u201d, confirms Letizia Canale. \u201cWe sell in Austria, Germany, France, Scandinavia, Switzerland, Benelux,<\/strong> recently also Spain<\/strong> and Portugal<\/strong> and we are opening in China<\/strong> and America.\u201d<\/strong><\/p>\n