With a press conference in Milan, in the fascinating NHOW Hotel in Via Tortona, in the Design District, the Japanese company Maxell (who acquired the Hitachi Consumer Electronics brand a few years ago) presented its development plans for EMEA market, with important guests from Japan and a novelty that stands out above all…<\/strong><\/p>\n The meeting on Thursday, September 26th<\/strong>, in Milan,<\/strong> was an opportunity for Maxell<\/strong><\/a> to retrace its long history and to relaunch on the future, not only with projectors (a category of product on which we could well expect a decided investment, given the acquisition of the Hitachi<\/strong><\/a> projectors’ division) but also in the educational field, with the very interesting MA-XL1 lecture-capture station<\/strong><\/a>. All this is enhanced by the presence of important guests from Japan: Keisuke Fujimura, head of the B2B division<\/strong>, and Yukata \u201cJack\u201d Okuda<\/strong>, Supervisor of global sales.<\/strong> To act as host, Andrea Verga, Maxell Italia<\/a>\u2019s Sales Engineer<\/strong>, who was responsible for introducing product innovations, starting with video projectors.<\/p>\n In fact, starting from 1 April 2019<\/strong>, the company assumed responsibility for all operations relating to the diffusion of Maxell<\/strong><\/a> and Hitachi<\/strong><\/a> branded projectors and all related accessories on the European market, thus bringing to a conclusion a process begun in 2013<\/strong> with Maxell<\/strong><\/a>\u2019s acquisition of all the design, development and manufacturing facilities for Hitachi Consumer Electronics<\/strong> projectors. Spotlights in particular on the new product line with low maintenance laser and LED light sources. The first 3LCD Laser models were released on the market in February 2019: MP-WU5503<\/a><\/strong> and MP-WU5603<\/a>,<\/strong> WUXGA portable with 5000\/6000 ANSI lumens,<\/strong> particularly suitable for the education sector or for medium-sized conference rooms. Both devices have a high contrast ratio (1,500,000: 1<\/strong>) and guarantee 20.000 hours of maintenance-free use, with a 5-year warranty.<\/p>\n <\/p>\n In April 2019<\/strong> instead the MP-WU8801WG<\/strong> and MP-WU8701WG<\/strong><\/a> models were released, both with Laser, 3LCD and WUXGA technology, with a contrast ratio of 2,500,000: 1<\/strong> and 8000 ANSI lumens<\/strong> of brightness. Ideal applications are: museums, retail and large conference rooms, but also complex installations, thanks to the seven optional lenses and interesting automatic tools for blending, stacking and color uniformity.<\/p>\n But the most interesting news comes from the educational sector: MA-XL1<\/strong><\/a>, a Lecture Capture Station designed specifically for the university world but suitable for all types of schools, able to realize interactive switching, recording, streaming and uploading lessons. In practice, an all-in-one tool that facilitates the lesson (thanks to the touch screen with many functions) and allows you to create a database of lessons, available via cloud or via streaming, even for distant students who are unable to attend. The strengths of MA-XL1<\/strong><\/a> are the ease of use and the provision of all E-learning tools in a single control and management system, an ecosystem composed of Full HD signals, HDMI, SDI, IP video cameras, and PC video and interactive signals up to WUXGA.<\/p>\n <\/p>\n In addition to the presentation of all these innovations by Andrea Verga<\/strong>, with a demo explicitly dedicated to MA-XL1<\/strong><\/a>, the speeches by Seisuke Fujimura<\/strong> and \u201cJack\u201d Okuda<\/strong> completed the conference, on the one hand retracing in detail the story of Maxell<\/strong><\/a> and the acquisition of the Hitachi’s division, finally finalized in 2017,<\/strong> and on the other hand by indicating in Laser technology the future of video projection and announcing, for ISE 2020<\/strong>, another important novelty, another step in the relaunch of the Maxell<\/strong><\/a> brand, with the CORPORATE MARKET division on whose details, however, Mr. Fujimuri<\/strong> made an appointment in Amsterdam<\/strong> next year.<\/p>\n In short, more than a relaunch, for the Maxell<\/strong><\/a> brand, it seemed almost an… all in!<\/p>\n