{"id":46549,"date":"2022-04-22T11:14:00","date_gmt":"2022-04-22T09:14:00","guid":{"rendered":"https:\/\/www.connessioni.biz\/a-look-at-the-future-the-augmented-reality-beyond-philips\/"},"modified":"2022-04-22T11:14:00","modified_gmt":"2022-04-22T09:14:00","slug":"a-look-at-the-future-the-augmented-reality-beyond-philips","status":"publish","type":"post","link":"https:\/\/www.connessioni.biz\/en\/a-look-at-the-future-the-augmented-reality-beyond-philips\/","title":{"rendered":"A look at the future: the augmented reality beyond Philips"},"content":{"rendered":"

The first augmented reality configurator for the digital signage market: this is ARc, the new proposal by Philips Professional Display Solutions which, after the debut at ISE, arrived in Italy on the stage of IntegrAlive, at the MIR of Rimini.<\/strong>
\nARc<\/strong><\/a> arrives in Italy. This new Philips<\/strong><\/a> application allows you to preview, right from the design, the real appearance of digital signage installations, videowall or single displays.
\nThe
Philips<\/strong><\/a> brand has always included among its distinctive features the research and introduction of innovative solutions, which aspire to be even avant-garde. In fact ARc<\/a>,<\/strong> the augmented reality application developed by the Professional Display Solutions<\/strong><\/a> division, looks ahead and is, in effect, \u201ca look at the future.\u201d
\nThe phrase, in this case, is to be taken almost literally, because
ARc<\/strong><\/a> has been designed to optimize the design of digital signage solutions, offering customers and system integrators the possibility of visualizing, with tablet or smartphone, the final result in preview. A look at the finished work … before it is even started!
\n\"\"
\nSaid in this way,
ARc<\/strong><\/a> may seem like a time machine, which explains our title, a bit evocative. Moreover, ARc<\/strong><\/a> actually offers the possibility of accurately recreating the appearance and layout of a Philips PDS display<\/strong><\/a> \u2013 for any size and type of wall \u2013 allowing system integrators to better illustrate ideas and projects to their customers, indeed, to literally \u201cguide\u201d them through the delicate phases of product and models selection, to obtain the desired result.
\n
ARc<\/strong><\/a> is particularly easy to use, thanks to a very functional and accessible augmented reality toolkit. In fact, through the camera of the device (smartphone or tablet), the app in a first phase acquires the measurements and the salient features of the destination surface, and later shows all the models available for the virtual installation on the wall.
\n\"\"
\nFurthermore,
ARc<\/strong><\/a> allows you to automatically animate the chosen surface with multiple displays, for example with a videowall configuration, allowing the designer and the customer not to use… stairs, elevators or other assembly tools! In short, the project can be studied in all its parts and under different angles, to address and resolve any critical issues in time.
\n
ARc<\/strong><\/a> is a \u201cdouble-edged\u201d tool, therefore, useful for both design professionals and customers, who can easily view a credible preview of the installation.
\nThe
Philips<\/strong><\/a> partners have given an extremely positive feedback to ARc<\/strong><\/a>. The presentation made in the IntegrAlive<\/strong> area of MIR 2019<\/strong>, in Rimini, marks the arrival in Italy of this very interesting novelty, which can be downloaded for free<\/strong><\/a> from Apple Store<\/strong> and Google Play<\/strong>.
\n
www.philips.co.uk\/p-m-pr\/professional-displays\/arc<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The first augmented reality configurator for the digital signage market: this is ARc, the new proposal by Philips Professional Display Solutions which, after the debut at ISE, arrived in Italy…<\/p>\n","protected":false},"author":3,"featured_media":25098,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3698],"tags":[2920,3406],"yoast_head":"\nA look at the future: the augmented reality beyond Philips - connessioni.biz<\/title>\n<meta name=\"description\" content=\"Connessioni \u00e8 un progetto di comunicazione integrata nato nel 2006 e pensato per creare un anello di congiunzione tra i mondi delle tecnologie e delle applicazioni, con quello dei loro utilizzatori e della progettazione.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.connessioni.biz\/en\/a-look-at-the-future-the-augmented-reality-beyond-philips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A look at the future: the augmented reality beyond Philips - 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