{"id":46534,"date":"2022-04-22T11:13:53","date_gmt":"2022-04-22T09:13:53","guid":{"rendered":"https:\/\/www.connessioni.biz\/prolight-sound-waiting-for-the-numbers\/"},"modified":"2022-04-22T11:13:53","modified_gmt":"2022-04-22T09:13:53","slug":"prolight-sound-waiting-for-the-numbers","status":"publish","type":"post","link":"https:\/\/www.connessioni.biz\/en\/prolight-sound-waiting-for-the-numbers\/","title":{"rendered":"Prolight + Sound: waiting for the “numbers”"},"content":{"rendered":"

The 2019 edition of PL+S<\/a> \u2013 from the 2nd<\/sup> to the 5th<\/sup> of April at the Frankfurt Messe \u2013 has just come to an end, having returned to a format completely concurrent with the Musikmesse. It is still too soon for the press release, so we can’t yet talk about numbers and summaries, but we can share some impressions and reflections.<\/strong>
\nPL+S<\/strong><\/a> has returned to a model more similar to past editions: with the two exhibitions taking place at the same time (recent years had a partial overlap between the two), the return of the audio exhibitors to Hall 8 (after their “interregnum” in Hall 3, which was very nice but perhaps disorientated visitors), and the world of lighting (including LED walls and image management systems) in Halls 4.0, 12.0 and 12.1. We shouldn’t forget that PL+S is also home to the cross-over sector \u2013 as perhaps it seems from the perspective of those accustomed to the world of system integration, but which is more logical for those who work historically in entertainment \u2013 between music, technology, multimedia arts, and the DJ and VJ world.
\nFor this reason, in addition to the more B2B initiatives \u2013 such as the Immersive Technology Forum<\/strong> or the area dedicated to Immersive Sound<\/strong>, which were very successful \u2013 there were many events at the crossroads between music and technology, even scattered around the city. Another classic at PL+S was the Klangdome<\/strong> (Sound Dome) in the courtyard between the pavilions, where it was possible to listen to various large-format audio systems, mostly line arrays, one after the other at scheduled times, for a very real and realistic listening test. It is very popular with visitors.
\n\"\"
\nOur visit was mainly concentrated in Hall 8<\/strong>, where there were also many Italian companies that historically come from the world of entertainment and that, more recently, are also present in the integration and\/or broadcast markets and even in the OEM market. These companies, such as Powersoft, Link, Fulgor, RCF, Dodicifacce<\/strong> and many others, remain faithful to the Made-in-Italy paradigm, which is promoted as a value and a workhorse in marketing. They participate in this exhibition in order to meet professionals from the rental, live, and entertainment sectors who \u2013 according to the impressions of these exhibitors \u2013 continue to be the primary visitors of PL+S and who represent a market that is still attractive. This market has been strengthened also thanks to the growth of the culture of outdoor multimedia events, mapping, multimedia exhibitions, etc. The flip-side of this \u2013 unfortunately, in our opinion \u2013 is that PL+S is increasingly perceived as an alternative to ISE. However, opinions are consistent on the point that the reference market and the public are different for the two events. Maybe this is why some brands have chosen to participate in only one of the two?
\nIn any case, in the age of the Internet where everything is launched and previewed online \u2013 and where trade shows are more and more an opportunity for networking and less and less about placing orders \u2013 it comes spontaneously to reflect on the model of the trade show itself: perhaps, in time, it could move away from the current model of “exhibition” measured by the square meter, perhaps to one linked only to events, content, networking opportunities and business relationships. This model would certainly clash with the reality of large exhibition facilities \u2013 who have pavilions to fill and floorspace to sell \u2013 but perhaps it’s worthy of consideration.
\nwww.pls.messefrankfurt.com\/frankfurt<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The 2019 edition of PL+S \u2013 from the 2nd to the 5th of April at the Frankfurt Messe \u2013 has just come to an end, having returned to a format…<\/p>\n","protected":false},"author":3,"featured_media":25084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4009],"tags":[],"yoast_head":"\nProlight + Sound: waiting for the "numbers" - connessioni.biz<\/title>\n<meta name=\"description\" content=\"Connessioni \u00e8 un progetto di comunicazione integrata nato nel 2006 e pensato per creare un anello di congiunzione tra i mondi delle tecnologie e delle applicazioni, con quello dei loro utilizzatori e della progettazione.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.connessioni.biz\/en\/prolight-sound-waiting-for-the-numbers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prolight + Sound: waiting for the "numbers" - 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