Innovation exists only if understood and shared: without communication, in fact, innovation risks remaining a niche factor. A very important reflection for those who work in the technology sectors
Think about it: how many times in the history of technologies has a novelty not been adequately explained and shared, and hasn’t had the development it deserved? Just re-read the history of IBM Simon, the first Smartphone in history: released in 1993 (!!), it already had a touch keyboard, e-mail, notepad and diary, address book and even a video game. Yet it was only when Apple invested in communication that smartphones came into use and became an object of desire.
The point is: without understanding, which helps to prevent doubt and opens the mind to possibilities, and without acceptance, or the opening to overcome that little ‘discomfort’ that will allow us to learn something new, it is much harder for an idea to leave the technical environment and become of value, generating social, economic and cultural impact. All this happens precisely with the contribution of communication which, in this context, perhaps takes on even more value.
The next time we have to explain to our interlocutor, perhaps less ‘technical’ than us, the benefits of integration technologies, this small introduction may perhaps be useful. And when, as in any self-respecting project, the System Integrator will be one step away from throwing in the towel in front of the architect who is struggling to imagine the impact of technologies, he will be able to remember that the most revolutionary idea, kept hidden, or more trivially wrongly explained, it is destined to inevitably remain in the shadows.
We thank Cariplo Factory for the starting point for this reflection.
This post is also available in: Italian