Live acts and DJs provided a great atmosphere to the opening party of the new venue for digital music and audio innovations – and a Stinger G3 system from LD Systems provided excellent sound
A new cultural meeting place opened on September 28th at the new premises in Berlin-Kreuzberg: The Venue Berlin. This new venue for digital music and audio innovations is a collaboration project between Media Entrepreneurs and the Axel Springer Mediahouse in Berlin. 350 guests from the music, media and digital industry came to the 300-square-metre work and event space for a live performance by pop singer Balbina, DJ sets by Sarah Farina, Grimme prize-winner Lars Eidinger and DJ Supermarkt/Too Slow to Disco. A Stinger G3 system from LD Systems provided excellent sound.
In the future, The Venue Berlin will hold events such as readings, after-work meetups, discussions, music hack days, panels, workshops and songwriter camps in cooperation with Axel Springer Mediahouse music publications Rolling Stone, Musikexpress and Metal Hammer. Since the three start-ups Groovecat, Clang and Grammofy worked in the then unfinished rooms during the renovation phase from May to August, two new start-ups – Besydes and talks – have moved in.
Ulrich Schmitz, Managing Director of Axel Springer Digital Ventures and Head of Technology at Axel Springer SE said: “The Venue Berlin enables start-ups from the music technology sector to work together in premises that are perfectly tailored to their specific needs. This meeting place promotes uncomplicated interaction between start-ups, as does our accelerator Axel Springer Plug and Play, for potential investment in new business models”. “With the Venue Berlin, we have created create a place where musicians, producers, creators and journalists can come together and develop new products and formats for the music and entertainment industry. We are looking forward to seeing what comes from it“, added Henric Hungerhoff, project co-ordinator for Media Entrepreneurs.
Stinger G3 Series PA System for excellent speech intelligibility and punchy sound
The opening night gave the guests the opportunity to experience this combination. In addition to work places, the premises also feature a stage and a recording studio. The first project at The Venue Berlin is a ten-week programme, The Future of Audio Entertainment Challenge, which is being organised by Axel Springer, six of Germany’s leading radio stations and the DO School – an international education platform that helps young entrepreneurs realise their socially-oriented business ideas.
The Adam Hall Group is one of The Venue Berlin’s cooperation partners. The company provides support for this new creative nucleus in Berlin in the form of audio systems and accessories. So, in the future, a Stinger G3 series system from LD Systems comprising two active subwoofers and two tops will provide superb sound and speech intelligibility. In addition, Gravity stands will be used both on and off stage. Alexander Pietschmann, CEO, Adam Hall: “We are impressed with this innovative approach to a cultural, music-oriented meeting place. We can see the similarities with our own company philosophy, and we are therefore happy to support The Venue Berlin with our systems.”
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