Interview with Luca Baldin, event manager of the Bari appointment.
The second digital edition of Smart Building Levante closed on Friday 25th June. A very intense 48-hour online event with 100 participating companies, over 500 registered professionals and a workshop programme that involved 28 speakers.
Connessioni – So why a second Digital Edition?
LB – The reason is simple: a physical fair requires months of preparation, up to a few weeks from the date identified for Smart Building Levante, it was not yet clear if and when the fair would reopen. When the Government indicated the long-awaited date of June 15th, it was too late to organise the event in Bari. For this reason, in agreement with our partner ACMEI and the exhibiting companies, we chose to postpone it to May 2022 and to organise a second digital edition in June. All with the aim of reiterating that the fair will take place and to offer another opportunity for matching between the exhibiting companies, which are helping us a lot in this “crossing of the desert” and to which we are grateful, as well as the public of Smart Building Italia professionals.
C – How was this second digital edition organised and what are the topics addressed?
LB – The organisation has pivoted, as usual, on our B2B SBI Network matching platform, which is becoming the virtual environment that hosts all our main activities. An innovative tool that we are refining and which constitutes an element of authentic innovation in the field of marketing and commercial activity in our sector. In short, the positive result of a year and a half of closing events in attendance. As for the professional training that peppered the two days, it was a real marathon on the web, carefully studied with the colleagues of the Scientific Committee of Smart Building Italia, whom I thank, and who we were able to count on for prestigious collaborations, among which I want to mention the one with Smart Building Alliance, with AIBACS, with the Energy Manager Association as well as many others. As part of the virtual events, the last training stage of the Anitec-Assinform and ANCE Roadshow was also held and focused attention on the problems related to the management of smart buildings.
C – Is there a common thread that linked the various events?
LB – Certainly yes, I would say that the theme that crossed all the webinars was that of the grounding of what is indicated in the PNRR, that is the two very strong technological focuses on digitisation and energy efficiency. These are transversal issues that will polarise the economy in the coming years and that strongly affect built heritage and urban environments.
C – How do you judge participation?
LB – I judge it positively, except for the fact that by now we have to get used to the idea that these instruments are inflated and after almost two years we are all tired of being in front of monitors. Having over 500 registered professionals is still an excellent result. The fact remains that today companies and professionals want to return to meet physically and we are working to ensure that this happens as soon as possible.
C – Does this mean that these new tools will be superseded by the new normal?
LB – No, not at all, it simply means that, like any tool, you have to learn how to use it properly. The forced training to which we have been subjected has led everyone to share technical knowledge that today allows us to do many things in a different way. You just need to understand which ones are the right ones and which ones are best avoided. Personally, I am convinced that these tools are very useful not to virtualise a physical event, but for specific applications such as distance learning and, above all, to build cohesive and dialoguing professional communities online, able to interact 360 days a year. We are working on this.
C – Will there be an impact on physical fairs?
LB – There is no doubt, it was not a simple parenthesis, if we considered it as such we would have missed a great opportunity. In Milan in November and in Bari in May of next year, the physical fair will be supported by a very advanced IT platform, which will improve not only the visitor experience, but also the ROI of the participating companies, combining the intensity of the physical and irreplaceable experience with technical support that will make it easier to bring the work done before, during and after the fair to the ground.
This post is also available in: Italian