Screenline, a well-known Italian manufacturer of video projection screens, without giving up its historic activity, evolves and aims to intercept the new market demands for quality LED technology with a new distribution agreement with the Acronn brand.
ScreenLine announced a technical-commercial collaboration agreement with the Acronn brand for the sale of LED screens in Italy. The collaboration will allow ScreenLine to complete its product range by integrating traditional LEDs with its Nexnovo transparent LEDs.
In order to avoid overlaps on the market and maintain individual industrial identities, the two companies have established a correct distribution of sales channels: Acronn will operate in the indoor/outdoor rental sector, while ScreenLine will be active in the fixed LED installation market. Collaborations and synergies at the product level are obviously not excluded: in fact, Acronn will take over the distribution of the innovative transparent Nexnovo LEDs.
The two companies will also collaborate with joint marketing, training and commercial development initiatives, with proposals explicitly designed for audio and video services, global contractors, system integrators and individual designers such as architects and interior designers.
For any specific requests, the two brands also have an operational and qualified structure able to study individual projects and propose customized solutions.
Bruno Gomarasca, CEO of ScreenLine, commented: “We are convinced that this collaboration will allow us to diversify our product range and will give us the opportunity to be present on some markets of our interest, in particular the LED for fixed installations indoor/outdoor. We believe that for this type of strategy Acronn is the best partner to continue the development process that has already been successfully started by our company.”
This post is also available in: Italian