On the occasion of the ISE 2019 we have been able to talk with Massimiliano Monti and Stefano Biasi of the Samsung Visual Display BU, who have unveiled, rather than a line of products, the philosophy that supports the development of the products.
Samsung is a brand that needs no introduction, a large and branched company, present all over the world, with one of the largest offer regarding monitors and displays, for digital signage and more. “This year we have focused on semi-outdoor” – explains Massimiliano Monti – “with high-brightness monitors primarily intended for shop windows. Between 2018 and 2019 we launched the new OMN and OMN-D versions of the well known OMD series. They change the peak brightness, which reaches 4.000 nits instead of 2.500, and the design, radically revised to better fit the windows, non-invasively and pleasantly. The OMN-D version is double sided, so it offers a front and back screen, with respectively 3.000 and 1.000 nits: a first type of multimedia communication attracts the customer from outside and another type, inside, informs or entertains him. This type of monitor is also equipped with wi-fi and the two displays have both a dedicated player, so each display can host its own schedule.”
The ideal habitat of many new generation of Samsung displays is therefore the shop window, where the first requirement is the high brightness, to be seen even in summer and in broad daylight. “For us” – continues Massimiliano Monti – “the reference technology is backlit LCD or direct LED, which also allows to create completely innovative form factors, adapting to all types of windows, even original and particular. The player is integrated into the monitor or is completely invisible, and gives the possibility to remotely manage all contents, providing a complete digital signage platform.”
But what about interactivity?
“Capacitive touch technology” – admits Massimiliano Monti – “is not always so effective, I think that we are moving towards the need for compatibility with third-party hardware, proximity sensors, facial recognition, etc., which allow interactivity with the touch points that people have with them. In our opinion this is the future, with payment mechanisms integrated with smartphones.”
In short, Samsung’s goal – as emerged from the latest ISE – is to offer not only displays, but real business solutions. This is confirmed by Stefano Biasi: “Even in the after-sales” – he told us – “Samsung is very strong. Being present all over the world, it can offer an adequate service to international clients such as large chain stores or restaurants. We were the first to launch the 8K in digital signage, but I would like to mention that among the applications of our displays there is also home cinema and, more generally, home entertainment.”
And then The Wall, installation of videowall with 6K resolution and a very small distance between pixels, the Samsung proposal for home entertainment, presented in Amsterdam. “LED-based television” – continues Stefano Biasi – “is a revolution that is already starting up. The Wall is a modular solution that can be adapted to any wall and any environment. Thanks to the brightness that can reach the Samsung LED, this solution is not only suitable for home cinema, intended as a dedicated room, but is perfect especially in bright environments such as the living room, with windows and plenty of natural light. Moreover, if desired, The Wall can be set up to reproduce a picture, thus becoming a piece of furniture for the house.”
And finally, a mention deserves also Samsung Flip, the solution for collaboration, both in business and education, designed to replace the paper sheets. It’s a 55” display with wheels to move it, UHD resolution, integrated speakers and response time of just 7 milliseconds.
This post is also available in: Italian