On January 14th Philips Display Solutions, or rather PPDS, the organization behind the brand we all know, presented its new brand identity, accompanied by a new website and above all a new model, designed to offer customers complete solutions and better support
On the occasion of this important announcement, Connessioni editorial staff was able to interview – in video call of course – Franck Racape, Vice President EMEA to discuss the reasons and implications of the announcement; the full text, exclusive for Italy, will be ready very soon. In the meantime, the company communicated the main aspects of this important news, with which readers can start to become familiar.
After entering a market populated by illustrious competitors some twenty years ago, in this short period PPDS has developed a complete line of displays for Digital Signage, LED walls and professional TVs, built in-house, becoming a top-level player. And precisely because of this success, the company has felt the need to renew its image, as a consequence of a profound rethinking of its approach to the market, only accelerated – and not provoked, as Racape was keen to reiterate – by the pandemic, and summed up in three words: total solutions, global presence, sustainability.
The objective is to support a fast-growing sector, to be considered as a single market: thanks also to fruitful collaborations with PeopleCount, Bosch and NowSignage, PPDS wants to propose “total” solutions, innovative and quick to apply, which go beyond the single display. It will also make it easier for the brand’s partners to approach high-profile customers because they will receive solutions and support that meet global challenges. Last but not least, the renewed focus on the environment, first and foremost in terms of waste reduction.
More details to come in the interview with Franck Racape