New solutions for virtual and augmented reality were presented by Panasonic at the last IBC, developed also thanks to the recent technological partnerships stipulated by the Japanese company
At IBC 2019, Panasonic presented a lot of interesting solutions for virtual and augmented reality, as well as new transmission features with slow motion reproduction, developed in collaboration with industry leaders. The partnerships with Zero Density, Brainstorm and SimplyLive have been fundamental, in fact, to create proposals for broadcasters and content producers, to decrease complexity and costs by incorporating advanced technologies in production workflows.
Let’s talk about virtual studios and augmented reality: Panasonic has collaborated with two leading companies in these technologies, to offer systems that perfectly integrate with their broadcast cameras. The AWUE150 camera is the first PTZ device on the market to send notifications of position data (PTZF) and, because it adopts the FreeD protocol, it is compatible with virtual studio and augmented reality applications, and provides real-time location data to VR/AR engines.
Panasonic and Zero Density have joined forces to develop a particularly photorealistic virtual studio production solution for content providers and small and medium-sized TV broadcasters. The Zero Density Reality Engine virtual production software, in combination with the Panasonic PTZ 4K AW-UE150 camera, offers a high quality solution, which allows more users to access virtual studio applications.
The collaboration with Brainstorm, supplier of 3D all-in-one graphics solutions for virtual sets, is also profitable, in order to certify the AW-UE150 4K PTZ camera for use with the company’s products. InfinitySet, Brainstorm’s award-winning solution, drastically increases the value of production in order to capture and retain new and wider audiences.
For broadcasters and producers of basic and intermediate sports content, Panasonic has worked with SimplyLive to create a compact, slow-motion all-in-one production and playback system. ViBox, the SimplyLive all-in-one compact production unit, and Panasonic’s AK-UC4000 studio camera make it easier to engage in live productions: the combination of these two products represents an entry-level solution for small productions.
Guilhem Krier, Head of EMEA Head of New Business & Market Development in Panasonic Professional Video Systems Business Unit, comments: “We have collaborated with this new generation of broadcast technology leaders not only to allow our customers to take advantage of the best techniques for virtual study, augmented reality and transmission, but also to ensure their peace of mind, knowing that the systems will be integrated in a simple and efficient way with Panasonic’s range of broadcast recording solutions. At IBC, we demonstrated how Panasonic’s partnerships have managed to simplify the work of broadcasters and content producers.”
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