Panasonic dives into the future: LinkRay technology allows you to distribute mobile information through a LED light
Receive personalized content on request by simply pointing your smartphone to an object near a LED light source (for example, finding a museum tee): science fiction? No, it’s Panasonic’s LinkRay technology, which uses LED light to transmit digital content to mobile devices, converting digital signage displays, signs and light sources into one-to-one smartphone marketing tools. Just download the application, point the smartphone camera on the ID Light transmitter and … receive the custom content!
Being able to quickly view content using just your smartphone is undoubtedly an advantage and convenience, and is an enjoyable experience that combines simplicity and depth, in which the single visitor is increasingly involved, having more information and data.
Panasonic offers LCD displays in various formats, with built-in LinkRay technology and a variable modulator designed to connect to LED signs or LED modules for ID Light transmission. With these products, you can view information directly in the user’s native language, enriching the visitor experience in spaces such as museums and galleries, as well as in retail and transportation environments.
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