At ISE 2023, the Spanish company Nsign.tv shows off a stand dedicated to the latest and most interesting developments in digital signage: interactivity and involvement are the keywords
Everyone knows what is meant by “digital signage”, but how is this form of communication evolving? What are the objectives of the technological world that revolves around digital signage?
According to the Spanish company Nsign.tv, specialized in digital signage installations, the various innovations presented at ISE 2023 on its stand (6-H110) show precisely how digital signage is evolving, in this case towards solutions of greater interactivity and involvement for the viewer.
With two active demo areas, both dedicated to digital signage solutions, and a stand divided into four well-defined areas, each dedicated to a different concept, Nsign.tv offers visitors to ISE 2023 a real journey into digital signage of the present and the future.
The first concept is usability: the Nsign.tv proposals are multiplatform and work in SoC with different monitor brands, from Iiyama to Samsung, from LG to Phillips, Vestel and even with LEDwall installations based on external players.
Another basic concept is interactivity: the Nsign.tv platform, in fact, is able to work with IOT/RFID, NFC solutions, QR, but also with presence sensors and with Lift&Learn and product comparison. In this area of the stand, the interactions of the contents studied according to the type of audience are presented, thanks to facial recognition systems integrated with the Nsign.tv platform.
This is followed by the area dedicated to Analytics, another fundamental concept: customers and brands, in fact, increasingly need data-based solutions to be able to analyze the impact of their digital signage. Nsign.tv shows how its platform is able to process different data related to cameras for audience analysis.
Finally, the fourth area of the fascinating Nsign.tv stand is dedicated to the dynamism of content. The versatility offered by html5 applications for displaying content opens up a large number of possibilities for treating this content in a dynamic and automatically updatable way. Nsign.tv has solutions of different ranges and prices, and visitors can experience their interactivity through a special touch kiosk.
