Now that we are truly at the opening of the event, I am very sorry not to be in Barcelona for ISE 2021: it will certainly be a memorable edition, one that will be remembered by saying “I was there!”
I’ll try to be there anyway: hybrid or live, it’s still my 13th ISE, and we would all have a hard time imagining today’s integration market without the contribution of this event that has helped us plan for the future over time, year after year.
My ISE this year will be with companies: how will companies organise themselves to show their news at the fair, both face to face and online? Will it be possible, and how, to do the usual visions, interviews, and give you all the “insights”? In particular, I will be following and writing a report for you, on the presentations by Panasonic and Lang, which you will find shortly on our website.
Of course, we did not miss the ISE 2021 press conference, which took place just this morning at 9am, with an emotional but optimistic Mike Blackman. Not only useful in order to stay orientated throughout the fair, but also within the general market of the coming months which as many say, will be the ‘restart.’
Stay tuned!
