Using multimedia technologies in the museum, going beyond their use of teaching, creating emotions and offer a different and creative interpretation of the “Great Art“, without replacing it but encouraging the general public to get closer with it greater awareness and curiosity.
These are some of the questions proposed during the educational event Multimedia in the museum, architecture and art, which took place last June 28 at the Museum of Innocenti in Florence. The event, commissioned by Canon and Ligra, was organized by Connessioni in collaboration with the Fondazione Architetti di Firenze. HERE the complete program, which dealt with immersive and “storytelling”, of hybridization between multimedia and art, of new exhibition and artistic languages, as well as of the technologies to obtain them.
The themes, probably for the first time treated in a professional conference, took into consideration the point of view of designers, curators, installers, and companies that design and propose such exhibitions. The seminars met great success among architects and designers, but has also attracted many representatives and managers of museums and galleries, which left us interesting comments. Ricciardo Artusi, of the Metropolitan City, Palazzo Medici Riccardi of Florence: “They certainly are useful solutions, and that can give an important contribution to the visitor”, or Stefano Filipponi, Director of the Museum that hosted us: “Interesting day and I appreciated the continuous reference of the speakers to creativity, to the content, and then to a use of technology as a means and not as an end “.
Among the speakers, some prominent professionals and artists: Felice Limosani, multidisciplinary artist and member of the Foundation of Venice and of the Fondazione Matera Capitale della Cultura of 2019, Mick Odelli, CEO of Senso Immersive, Claudio Focardi of Ultra Prime, as well as Raffaele Losi, Sales Director Ligra, and Gianluca Codina, Business Development Manager, Canon Projector Italy, BU Professional Imaging, Canon Italy.
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