Presented in Milan, with a press conference during the Milan Music Week, the 2020 edition of Music inside Rimini: the fifth edition for a fair that is constantly renewed, changing also… name and dates!
Listening directly to the voice of the protagonists is the best way to understand changes and decisions, in this case related to MIR, the Rimini fair dedicated to the world of Live and Showbiz. With 2020, in fact, comes the fifth edition of this now important trade fair, but in reality we should talk about a… first edition! Or a zero season, because MIR is definitely renewed. First of all, the new name of the event will be MIR TECH, to emphasize a greater inclination towards the world of technologies for the Live & Broadcast show.
The second big news is the shift of dates: the event, organized as always by Italian Exhibition Group, will open its doors in advance compared to previous years and will take place from 8 to 10 March 2020, in the usual, well-established location of the Fiera di Rimini.
The focus of the event will be, as always, various and in-depth: Light, Sound, Visual, Integrated System & Broadcast. The presentation press conference, held on Wednesday 20 November in Milan at the Casa degli Artisti (Casa DOC for the Milan Music Week), gave a voice to the protagonists, starting with Marco Borroni, IEG Group Brand Manager, who thus introduced the novelty of MIR TECH: “After 4 years, we consider the first phase of MIR development startup closed, and with the 2020 edition a new path is born, underlined also by the shifting of dates, in March. The event was born and grew in May, but compared to the first edition we had an incredible evolution. The choice of March reflects the intention to to compete internationally, and not just at national level.”
But let’s take a look at the contents, starting from LIVE YOU PLAY, one of the most important events of MIR, always present: in Milan spoke the co-CEO Gianni Fantini, who thus photographed the presence at MIR TECH: “The goal of LIVE YOU PLAY is to directly test instruments and technologies. In the demo pavilions of the fair, the artists will be at the service of technology for once: they will play to allow visitors to appreciate the technologies .”
The 2020 edition will see four 6000 square meters pavilions, with various stages reserved for theater and music and a new pavilion entirely dedicated to the best broadcasting technologies. As for the world of lightning, MIR TECH will have the participation of Marco Balich, Chairman of Balich Worldwide Shows, Director and Executive Producer of Olympic Ceremonies and some of the most important live shows worldwide, which will present “Future is Illuminated”, talk shows about the world of lights and big events.
The system integration will certainly not be forgotten, with “Connessioni” once again leading player, as partner of the event, with a space entirely dedicated to integration.
To complete an event already very rich, the many training initiatives, with courses, workshops and seminars on various topics related to AV, lights and DJs, and the series of events “Tender is the night”, series of meetings and debates on club culture organized by DOC Servizi, another important partner in the event.
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