In mountaineering, a “new route” is when someone climbs a mountain using a path that has never before been attempted, or never successfully completed. In the technological field, new routes – such as LG’s Ultra Stretch series – are synonymous with important progress.
It’s one thing to update, but another altogether to follow a new path and offer a series of products capable of making an entire discipline have to rethink itself. In the case of LG Electronics, naturally, this is not an athletic but rather a technological discipline: digital signage, or multimedia communication. Industry workers (creators and systems integrators) find themselves with access to the LG Signage Ultra Stretch series of large-scale monitors, whose features and flexibility open new possibilities of design and communication.
First let’s look at the available models, which don’t differ much by dimensions, but have varying intrinsic features. The top of the range is the BH7D, an 88” monitor with UHD 3840 x 1080 resolution and 32:9 format that can also be used to put two 16:9 videos side by side, with spectacular effects. The format is one of the cornerstones of this monitor series: very wide and able to be used both vertically and horizontally, it allows content creators or sales point managers to make dynamic, multimedia walls, thanks in part to LG Supersign Media Editor, which allows for drawing up pictures and videos without having to turn to an editing program, and to the Picture-By-Picture function, through which it is possible to divide the screen into four parts and broadcast content from four different sources. BH7D offers a panel with IPS technology, 700 nit brightness, 24/7 operation, Smart webOS 2.0/SoC Quadcore and Daisy Chain LAN for controlling screens via LAN and, when needed, updating firmware without using network switches.
New forms of digital signage
The other Ultra Stretch models, all with UHD resolution and IPS screens, are 86”: the BH7C has a brightness of 700 nit, while the BH5C is at 500 nit. With the top of the range at 88”, these models share nearly all the same features, from 24/7 operation to Daisy Chain LAN. The most interesting feature of the BH5C and BH7C models is their format, an innovative 58:9 which allows for using the monitors for countless applications in environments such as airports, art galleries, museums, banks or sales points.
As for applications, furthermore, we cannot forget the possibility of video wall configurations (up to 4×4), which opens up further creative options for communication. In fact, the Ultra Stretch series doesn’t rely on offering a simple alternative to other digital signage products, but rather it structures multimedia communication in an even more spectacular and dynamic way according to the needs of the user in all possible environments, from transportation to retail in all its manifestations: food, shopping malls, luxury, art & museums. In other words, 360° visual communication: from purely informational messages such as schedules for planes and trains to digital signage as such, with advertising or illustrative messages, the LG Ultra Stretch format is a new route yet to be followed and explored.
This post is also available in: Italian