Russell Waite’s arrival as Global Business Development Manager expresses all the desire for growth of the K-array brand in the world. But it’s not the only news…
K-array’s family has expanded once again with the appointment of industry expert Russell “Rusty” Waite as Global Business Development Manager. With previous roles at Euphonix, Stage Tec and, most recently, EAW, Waite has over 25 years of extensive globetrotting experience providing sales and marketing, commercial growth and technical services to the broadcast, production, theatrical and corporate A/V market as well as sound designing/mixing and audio production. At K-array, Waite will leverage his broad global background to support sales initiatives across all channels and lead business development worldwide.
Waite presented himself this way: “My role as VP of Sales at EAW is what made my transition to K-array a natural one and my experiences as a sound designer and recording engineer definitely help me to understand the challenges that our customers face. I look forward to contributing to the future growth of K-array and taking it to a level that it really deserves. There is a great team based in Italy and very strong established partners around the world!”
In addition to this important new arrival in the K-array team, a new partnership was also announced with Avitel Group, newly appointed as exclusive distributor for Portugal. In the market since 1988, the Avitel Group relies on the experience of its founder, Vitor Alves Luís. A practiced technician who got his start in 1972, Alves Luìs was dedicated to the manufacture of equipment for professional use, namely amplifiers for PAs, dimmers, power units and lighting touch-panel control and mixing tables. Avitel’s main focuses are distribution, consulting, project design and installations in the field of professional audio equipment and system integration.
Avitel has two offices, one in Lisbon and Aveleda (Oporto), with sales and technical team in both, with the aim of providing a complete, dependable and diverse range of audio visual products and services to Portugal.
“Working with such an innovative brand as is K-array opens us up a whole new chapter of cutting-edge solutions that we are constantly striving to offer to our customers”, says Alves Luìs. “We are convinced that we will be working on great projects together that will help us and the brand to grow even more.”
This post is also available in: Italian