The best news of the first day of the fair is that every person we asked how this first day was going, said they were exhausted and met more people than they had thought. This was not to be taken for granted!
In fact, many people wondered if the attendance levels recorded in pre-covid years could already be reached during this edition, and the answer, a positive one, came unanimously. It also seems that it was not only about numbers but also about a qualitatively interesting presence, hybridized with that of many professional end-users from vertical markets and especially from Spain, a very good sign of the health of the sector, fueled by the interest of the principals. The first day, then, was one of the illustrious presences, with the ribbon-cutting ceremony and the visit of Spain’s King Philip VI, another sign of the event’s progressive enrichment with its new target territory. And even this, for the many fearful of the change of location, was not to be taken for granted.
In this issue of the Daily, and in subsequent ones, we will also tell you about the product launches that accompanied the first day of the fair and the many new features we are discovering on our tour of the pavilions.