By presenting the ISE 2019 Opening Address, on February 4, the Blippar’s Ceo and co-founder will explore the disruptive impact of augmented reality and artificial intelligence on AV and key verticals.
Confirming its “spokesperson” role in a fermenting global AV market, ISE 2019 will open with the thinking of Ambarish Mitra, pioneer of new AR/AI technologies. Since 2011, Blippar has been pushing the boundaries of what is possible in AR, helping thousands of brands, retailers and agencies use AR/AI across the consumer journey to deepen customer engagement, drive footfall and increase sales. Blippar’s technology has been used by world-leading brands such as PepsiCo, Porsche, Nestlé, L’Oréal, GSK, and Procter & Gamble to create exciting and award-winning experiences.
Mike Blackman, Integrated Systems Europe Managing Director, commented: “We’re greatly looking forward to welcoming Ambarish Mitra to ISE 2019. Augmented reality and artificial intelligence are fast-growing areas with enormous potential. I can’t wait to hear what he has to say about the opportunities these technologies offer to the world of AV systems integration”. In the Opening Address at ISE 2019, Ambarish Mitra will discuss how augmented reality and artificial intelligence are disrupting key vertical sectors served by the professional AV industry, and what future developments are likely to bring. “Augmented reality – says Mitra -, is a horizontal disruptor and will have a positive impact on every industry. What we are seeing today is just a glimpse of the potential of this technology. Blippar is at the forefront of this and I look forward to sharing my vision with ISE attendees”.
The Opening Address will take place in the Forum of the RAI Amsterdam, shortly after the conclusion of the Smart Building Conference.
Who is Ambarish Mitra
The ISE 2019 keynote speaker a serial entrepreneur who started his tech career in 1997 as a high school drop-out, creating his first tech company around women’s empowerment in India. After moving to London a few years later, he is today an active private investor in the fields of AR, AI, food tech and genomics. His pioneering work in the field of augmented reality has received wide acclaim. He was Ernst & Young UK Entrepreneur of the Year for 2016, and was appointed as an Ambassador for the GREAT Britain campaign, which promotes British innovation around the world. He was also recognised as a Young Global Leader by the World Economic Forum in 2017.
For further information on ISE 2019 agenda and registration visit www.iseurope.org
