Remarkable success for Sony at the Amsterdam fair: lots of news – from cameras to displays to IP Live solutions – and, in addition, the offer of Intelligent Multimedia Services.
The key words in the large Sony stand at IBC 2018, are 4K and HDR, starting from the new generation of 4K/HD HDR live system cameras. HDC-P50 is a Point of View (POV) 4K HDR system camera, while HDC-3500 is a portable system camera equipped with a 2/3” 4K global shutter with three CMOS sensors; alongside these new models, the new HDC-3100 (Fiber) and HDC-3170 (Triax) portable camera systems were also presented, offering flexibility and reliability as well as high image quality and IP functionality. In addition to the new range, a new Control Unit, the HDCU-3170, can be used in combination with the system cameras.
One of the main trends in the sector is in fact the adoption of IP Live solutions aimed at reducing infrastructure costs and optimizing workflows.
As for the monitors, the novelty is represented instead by the new BVM-HX310, equipped with Sony’s high-contrast LCD panel and capable of playing 4K and High Dynamic Range (HDR) content. Full-screen brightness up to 1.000 nit and contrast ratio of 1.000.000: 1 for HDR productions are additional features of this product, which also marks the introduction of the new Sony TRIMASTER HX brand.
But the news continues, because we also have the new HXR-NX200 portable camcorder, a low-cost solution to capture images in 4K and equipped with all the professional features that videographers need, in a very compact chassis. The sensor is a 1” (14.2 megapixel) CMOS Exmor R, while the supplied lens is a 29mm wide-angle G Lens with three independent manual rings for controlling focus, zoom and iris.
The HXR-NX200 is able of recording 4K XAVC S 100 Mbps, has built-in 4-step ND filters and also allows streaming live HD events through a production ecosystem composed of the MCX-500 multi-camera Live Producer and the RM-30BP Remote Commander.
For film productions and television fiction, Sony is instead expanding the creative possibilities of its flagship camera, the CineAlta VENICE, through the firmware update to Version 3.0 (available from February 2019) that will allow you to add a new recording format X-OCN XT, with which you can acquire high quality images using a portable recorder with AXS-R7 memory and containing the file size.
Finally, a look at Intelligent Multimedia Services, a range of services and microservices designed to transform traditional media distribution chains, make the most of the value of content and provide OTT subscription services. Sony’s Intelligent Media Services portfolio includes: New Media Solutions, a fully managed digital retail chain service offering solutions for delivering content in a variety of models, depending on customer needs; Virtual Production, a cloud subscription on-demand solution that provides a complete set of production tools for simultaneous and multi-platform professional streaming; Cloud-based production services, in this case XDCAM Air, an ENG subscription service, and Media Backbone Hive, a multi-platform news production system.
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