Fuorisalone 2017: Panasonic presents “Electronics Meets Crafts”

Panasonic’s technology joins the craftsmanship of Japanese tradition to create an installation (open April 4 to 9) at “Accademia di Belle Arti” of Brera
From 4 to 9 April, as part of Milan Design Week, Panasonic will present at the “Accademia di Belle Arti” of Brera, an art installation and design products which aim to recreate the fascination of the spatial dimension through the refined aesthetic design typical of the Japanese culture. Professional projectors, lights and speakers will therefore be at the service of a multi-sensory space designed to stimulate all five senses of the audience, for an all-encompassing perception of sensations.

The work is intended to promote the “Future Craft vision” by Panasonic: according to this philosophy, the respect for man and his environment is the essential basis to develop products that contribute to the creation of better future for the whole planet.
In this installation GO ON, group of Kyoto artisans, joins Panasonic. Starting with the traditional techniques of Japanese tradition, GO ON creates objects with original shapes, contemporary and international appeal, can stimulate the search for new aesthetic solutions.
An installation area will also be dedicated to a special project developed in collaboration with students of the “Accademia di Belle Arti” of Brera, which Panasonic has asked to elaborate projects that exploit the potential of electronics to create new forms of art.
http://www.panasonic.com/it/