Europalco and Bold use the video tracking for the first time in corporate event for the Portuguese insurance company Fidelidade.
There is a lot of Christie in the 2018 Fidelidade convention, held in the Altice Arena in Lisbon, with the participation of more than 3.000 people. For such a massive event ideas were needed, and the main one was a giant screen over 40 meters wide (like two side-by-side movie screens) able to “break” into four parts which later recompose! And on each of the parts the projection continues, without a smudge, without light outside the edges. A technological proposal of sure impact, in short, realized by the creative agency Bold and by Europalco, pro-stager and Christie Partner, for the annual meeting of the Portugal’s biggest insurance company.
Europalco designed an impressive screen made from a fabric-covered truss measuring 40 by 10 metres, which separated into four parts thanks to a system of rails for horizontal movement, and another motor system for the vertical movement, opening up to reach a width of 72 metres. The video tracking technology used comprised three Christie Pandoras Box Quad Servers to manage the graphic content, six OptiTrack high speed tracking cameras and twelve ID Tags to locate the positions of the four modules so that the layers of video would match the movements in real time. Each module had three ID Tags to precisely locate the position in real time. The position was read by the six cameras which then relayed the information to the Christie Widget Designer in charge of controlling the various layers of the Pandoras Box servers.
In addition, Europalco used the Christie Spyder X20 video processor to run the contents coming from Pandoras Box, the PPTs and the live broadcast and Christie Boxer 4K30 projectors throwing over 180.000 lumens across 60 metres to produce 6146 x 2048 pixel blend across the screen.
The ID Tag Tracking is a simple form of intelligent tracking that can follow people and objects with lights on a stage or create trackable props to ensure complete freedom of movements in projections. A Christie’s team from Belgium has joined the technicians of Europalco for the realization of the spectacular event, which was titled “Fidelidade Pensar Maior” (Fidelidade Think Big). Pedro Magalhães, general director of Europalco, said: “We choose the Boxers because of their power (30.000 lumens) and resolution (4096 x 2160). The truth is that they proved themselves once again to be the best projectors available in the market for large-scale screenings. They guarantee us excellent performance, perfect light and spectacular colours, with low energy consumption and relatively light weight.”
For Fidelidade it was beyond doubt the biggest and best event in the company’s history and, in the words of Sérgio Carvalho, director of Marketing and Clients: “Two months’ work from various teams went into it. One of the main features of the event was the innovative technology to divide the screen into four parts and unite them together again. The convention was a great success, thanks to the spirit of the Bold agency, its professionalism, its constant availability and its willingness to innovate.”
This post is also available in: Italian