Dominodisplay presents the new Digital Signage solutions “Ready to go”.
Dominodisplay, a company of the Gruppo Masserdotti that operates as System Integrator of advanced technological solutions for multimedia communication, has developed the new Digital Customer Journey project for the pharmacy sector, where hardware, content and advice are provided in a single package ready to go. “We have been working for a long time to facilitate the digital transformation of the store, which is increasingly becoming a place able to respond to customer’s new behavioural models”, explains Marcello Lamperti, general manager and managing partner of the Gruppo Masserdotti, one of the first Italian company to invest in the potential of multimedia communication. “This multi-year know-how allows us to focus on each occasion on vertical sectors as pharma, jewelry, fashion, for which we are able to offer customized solutions”.
Dominodisplay’s catalogue for pharmacies includes a complete range of integrated “Ready to go” solutions that combine the nex-gen Samgung branded hardware, of which Dominodisplay is Platinum Partner, with a wide variety of non-branded content, based on target and seasonality, carried out in collaboration with communication agencies and consulting companies specialized in the pharmaceutical sector. Bundled solutions, offered at extremely competitive prices, provided offline by the Dominodisplay Enterprise Solutions division, that develops turnkey digital signage projects for corporate customers such as large pharmaceutical franchise chains. In addition, for simpler projects, it is possible to purchase these products directly on the e -commerce www.dominodisplay.com.
Displays, built-in totems, multimedia tables and desk totems, are just some of the devices offered by the catalogue “Digital Customer Journey in the pharmacy”, divided according to the communication needs of four different areas of the store. It starts from the shop window, business card of the pharmacy, where impactful solutions are needed to attract attention already from the outside; it is then the turn of the central area, where the messages transmitted by multimedia systems guide the customers in their purchase journey. The perimeter area can hold devices able to improve the exhibition of the different categories of goods; particularly important is the front desk, where the customer concludes his experience: here it is recommended the use of agile and flexible tools able to encourage last minute purchases.
In addition, each solution can be customized by the internal designers of Dominodisplay to fit the layout of individual pharmacies “The consultancy approach based on the ‘Test and Optimize’ model that characterizes our activity is fundamental”, continues Lamperti. “We listen to customer’s needs making us the partner who interprets and processes their requirements, guiding them in choosing the most suitable systems for specific proximity marketing strategies”. All with more than positive results also at the economic level. In fact, the feedback received from customers, who have already embarked on a digitalization’s path of their own pharmacy, indicate an increase in turnover since the first months.