Italy’s most innovative and creative company, Dooh.it uses Epson’s digital video projection technology for digital communication to engage audiences by creating interactive and dynamic environments
A key aspect in designing a Digital Communication campaign is the choice of technology to be used, which should ensure great impact. The work of Dooh.it, italian company with headquarter in Turin that designs Digital Out Of Home communication projects by designing interactive and interconnected solutions, is a clear demonstration. The ultimate goal is, invariably, to involve the public both in rock concerts and corporate events. The choice of Epson is explained by Roberto Vogliolo, CEO of Dooh.it: “Epson’s video projectors are the perfect solution for projecting video and images, especially when working on three-dimensional surfaces. Unlike monitors, projectors give freedom in shapes, creating more public involvement.”
Among the projects carried out by Dooh.it with Epson projectors, we can mention the first digital experience set up in D Loft, a B2B space in Milan conceived as a digital theater where, thanks to video mapping, it was possible to create a new scenery experience to turn a business presentation, an event, a performance into a three-dimensional and immersive trip.
“Projectors Rock Show” is instead a video mapping format presented at the 2016 edition of Viscom Italia, annual Visual Communication fair: four geometric shapes display four musical instruments (bass, keyboards, guitar and drum). These instruments, played by a band in studio, animate an “interactive stage”. The audience partecipates by choosing the instruments and tracks to listen to. Ultra-short and laser-based video projectors are considered ideal for digital communication, such as the EB-1430Wi and EB-595Wi models, which allow you to project large images at close range, minimizing shadows and reflections.
Even brighter are laser projectors: EB-L1200U, EB-L1405U and EB-L25000U models offer high quality images with very realistic colors. Moreover, due to the absence of a lamp, maintenance is minimized.
This post is also available in: Italian