CAME, a new logo for a renewed brand identity

The important Italian company specializing in integrated technology solutions for the automation of various environments, from residential to public, is now on the market as a “global technology company” with multicultural approach, focus on people and will to innovation
CAME has presented a new logo that reflects the renewed position on the global marketplace of the company, which is a “global technology company” able to bring together BPT, Urbaco, Parkare and GO into a single brand system. CAME products merge with the Internet of Things technology, generating connected solutions that can communicate with each other. The outstanding example is the access control system developed for Expo Milano 2015, an integrated and cutting-edge solution for streamlining and monitoring of flows and accesses, with which CAME has contributed to developing the concept of Digital Smart City.
In line with the values of the Group, every solution – from gate automation to video door phone, from thermoregulation to domotics, from bollards to parking systems – is technologically advanced and functional to the needs of people in various aspects of everyday life. The new logo, therefore, brings together in one brand all the values of the Group’s companies, and represents the union between man and technology.
“The new logo and new positioning give value to everything we have done in over half a century, encompassing our offering system in one brand and making CAME a Global Company, with the strength of a multicultural Group formed by working people in every part of the world” said Paolo Menuzzo, CAME’s President and Founder.

Reflection resumed and completed by Andrea Menuzzo, CEO of CAME: “The rebranding process is for us both a point of arrival of a path of integration, started three years ag,o of know-how by different companies, and a starting point for a path of evolution towards the future, with a vision-oriented business strategy, thanks to a wealth of experience with many professional skills that enable us to face international competition with innovative integrated solutions.”
www.came.com